Summary

Amazon, Walmart and other marketplaces are growing at an unprecedented rate. Thousands of new sellers join these platforms every day, and the marketplace model is expanding rapidly around the world. Online marketplaces present many unique threats to brands including MAP violations, unauthorized sales, counterfeits, foreign products, and more - each of which requires a different approach. Any one of these issues can significantly harm your brand’s sales and profits, and the landscape is constantly changing. As the number and scope of violations become overwhelming, brands need a new way to determine which violations to pursue, and the most efficient and effective approach to deliver maximum ROI within their budgets.

In this webinar, Whitney Gibson, chair of Vorys eControl, and Meera Butler, Vorys eControl lead data analyst, will present a transformative, data-driven approach to controlling online marketplace sales. We will cover how to use data aggregation, advanced data analytics, marketplace disruption analyses and deep seller insights. These have been compiled across tens of thousands of investigations and enforcement actions to enable precision eControl tactics that deliver optimum KPIs, including increased authorized sales and brand value.

• Overview on the importance of eControl for brands & manufacturers that sell products across different marketplaces
• How to use data aggregation, advanced data analytics, marketplace disruption analyses and deep seller insights
• Business strategies & fundamental foundations that can help prevent unauthorized sellers & mitigate risk with channel conflict
• Strategies for long-term brand protection on a global scale
• Consequences that are caused by lack of control on Amazon & alternative marketplaces

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