Insights into B2B Customer Lifecycle & Attribution

February 24, 2021  |  12:30 PM – 1:30 PM EST

Summary

The modern B2B marketing role has expanded significantly in recent years. In addition to content, brand and channel strategy, marketers now need to understand how to align departments, create measurement strategies and make data driven investments.

Gartner Says 80% of B2B Sales interactions between suppliers and buyers will occur in digital channels by 2025. With such a pivotal shift from the golf course to the Zoom room, do you know how to make investments that will fuel your pipeline and take Marketing from a cost center to a revenue generator?

Join Tara Petre, TA Digital’s Marketing & Sales Technology Director & Adrienne Whitten, Director of Product Marketing for Marketo Engage to gain insight into how to align your Marketing & Sales team around a shared vision for success.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Adobe, TA Digital, and BWG Connect.

Discussion Topics

  • Aligning Marketing & Sales teams – How to create a process that’s understood and enforced throughout your organization
  • Creating KPIs that reflect a shared vision of success and are trusted throughout your organization
  • How to reverse engineer your funnel
  • How to layer attribution and lifecycle metrics to make data driven decisions

Event Partners


      

Guest Speaker

Tara Petre

Director of Marketing Technology at TA Digital

Tara Petre leads TA Digital’s Sales & Marketing Technology practice which provides premier services surrounding the Marketing Automation & CRM ecosystem. Tara & her team create technical solutions that help our clients prove the value of their contributions and better understand their customers.

Tara has spent the last decade building teams, solutions and services in the Sales & Marketing Technology space. Prior to joining TA Digital, she led marketing strategy and customer success teams. Tara was a member of Marketo’s inaugural Fearless 50 class and three-time Marketo Champion.

Adrienne Whitten

Director of Product Marketing for Marketo Engage

Adrienne is a Director of Product Marketing for Marketo Engage, part of the Adobe Experience Cloud at Adobe. She focuses on the Marketo Engage GTM strategy and execution for the Enterprise segment, including developing key industry content for B2B demand marketing and thought leadership content on Digital Transformation in Marketing. She is an avid collector of customer stories.

Adrienne has been building, marketing, writing and speaking about enterprise software for more than 20 years. Prior to Adobe, she held leadership positions in product marketing and management at SAP, SuccessFactors, Taleo, Saba Software and HotJobs. She’s been featured on BlogTalk Radio, quoted in Money Magazine and Named a Mover and Shaker in Marketing by Aragon Research.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Provide your information below and we will be in touch.

Event Information

February 24, 2021  |  12:30 PM - 1:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram