We take the qualitative insights that emerge from BWG Strategy Forums and test those insights across the broad group of experienced professionals in our network. BWG publishes 150 reports annually across technology, media, consumer, ecom/retail, and payments.
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What is the latest on timing around Apple's IDFA changes? Do you fully anticipate them to go into effect by Spring 2021 or will they be further delayed?
6-Month Sentiment Tracker on Roku & Amazon Fire TV w/ rationale behind the sentiment changes
Outlook for Overall Marketing & Social Media Budgets in 2021 - how are budgets changing on a y/y basis?
Views on TikTok’s evolution within the media mix - what did it represent of total social spend in 2020 & where is it going in 2021?
Updates on the pace of OOH ad spend in Q4 - how is spend tracking on a y/y basis during the quarter?
What do you believe Dish Network has already accomplished? What are important checkpoints they need to hit soon (next 6-12 months) if they are serious about building out and operating a wireless network?
ROAS Trend Analysis across PINS, SNAP & TWTR - are ROAS trends being maintained, accelerating or decelerating?
Impact of COVID-19 on social media monitoring budgets - how are they being adjusted in this environment?
Q3 Twitter Spend Trends - how did the level of ad spend on Twitter compare to initial forecasts? Did the level of spend meet, miss or exceed expectations during the quarter?
Thank you guys for doing a fantastic job for your clients to better understand the implications of COVID-19 across sectors and companies. You add a lot of value to our process and make accessing high quality information easier.
