Expanding Your Global Reach - A Cross-Border Conversation w/ Tmall Global

September 17, 2020 | 3:00 PM – 4:00 PM EST


Alibaba Group, in partnership with BWG invites you to attend its webinar series featuring Tmall-Global.

Alibaba’s event will focus on helping companies build, launch, and develop e-Commerce strategies to expanding your businesses reach.

Rising consumer spending power and enthusiasm for online shopping are driving businesses to tap into China. With 800 million+ monthly mobile active users in the ecosystem, Alibaba Group's cross-border B2C platform, Tmall Global, is building the future infrastructure of cross-border commerce to help merchants, brands and small businesses in the United States to reach and engage with Chinese consumers. 

Join us at this webinar to understand the retail landscape and opportunities in China, and how to enter and succeed in the market through China's largest B2C cross-border e-commerce platform, Tmall Global. 

This event is co-hosted by BWG Connect, Alibaba Group and Tmall Global .

Alibaba’s Tmall Global is China’s largest cross-border e-commerce platform with 800+ million consumers from across Alibaba’s platforms.

Cross-border sales are on track to hit $184 million by 2021 and demand for imported goods is a key growth driver in China.

China is the world's largest e-commerce market. According to the International Trade Association, online retail transactions totaled approximately $2.1 trillion.

Discussion Topics

  • A Global Approach - How to Develop e-commerce strategies, build, launch, and expand your businesses to reach today’s consumers
  • New Consumer Trends - Apparel & Accessories, Beauty & Personal Care, Consumer Electronics, Home Goods, Food & Beverage, Health & Wellness, Baby, Kids & Maternity, Pet
  • Access to Customer Insights & Brand Performance Data    
  • Roadmap to Onboarding 
  • Customer Success anecdotes

Event Partners


Guest Speakers

Rachel Wu

Head of Integrated Marketing, North America at Alibaba Group

Rachel joined Alibaba in year 2010, she was responsible for marketing and strategic partnership development for international markets at Alibaba.com. In year 2014, she focused on international government relations at Alibaba Group Public Affairs. In year 2017, she focused on globalization strategic development across business units among Alibaba eco-system, especially for European markets, at Alibaba Globalization Business in headquarter. She now is responsible for strategic partnerships & integrated marketing for North America markets at group level.

Tony Shan

Head of Tmall Global & Kaola - the Americas

Tony Shan joined Alibaba Group in 2017 and now serves as the Head of the Americas region for Alibaba Group’s cross-border B2C platforms, Tmall Global & Kaola. He leads a team of category experts in North America working with brands, retailers and SMEs to sell into the growing Chinese market. Prior to his work with ecommerce in China, Tony was the Merchandising and Marketing Lead for the apparel & footwear business at an Amazon subsidiary that operated U.S. ecommerce sites such as Diapers.com and Soap.com. He also gained global retail expertise working at luxury fashion brand, Coach, in global merchandising and planning. He is currently based in Alibaba’s New York office in Manhattan.

Event Moderators

Shanshan Tang

Strategic Partnership and Integrated Marketing for Canada at Alibaba Globalization Business

Joined Alibaba in 2016, now based in Vancouver as lead of Alibaba Global Business in Canada, responsible for the strategic planning and implementation of the globalization of the Alibaba Group ecosystem in Canada.

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Join the Conversation!

Event Information

September 17, 2020 3:00 PM - 4:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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