How Furniture & Home Product Brands Can Leverage Extended Warranties & Protection Plans to Boost Sales

August 25, 2020 | 2:00 PM – 3:00 PM EST


Extended Warranty & Protection Plans are incredibly powerful tools that any company selling high ticket items should explore for their brand(s). This conversation will uncover the added benefits of offering a protection plan / extended warranty at checkout as well as an open discussion on its benefits to everything from customer experience and conversion to profitability and sales. As always, there is no cost to join the discussion.

There is no cost to join. There are no Sales Pitches.

This event is co-hosted by BWG Connect and Extend.

Discussion Topics

  • Impact of Extended Warranties on the overall consumer experience & customer satisfaction
  • Expectations for the incremental sales lift that brands & retailers can realistically expect
  • Risks & Opportunities of launching a Protection Plan / Extended Warranty Program
  • Real-world stories from brands & retailers on their experiences with Extended Warranty Programs

Event Partners

Guest Speaker

Rohan Shah

Founder & CEO of Extend

Extend allows any merchant to offer extended warranties and protection plans as a service, both online and offline, while also providing the merchant's end customers with a vastly improved and modern support experience that eliminates many of the issues customers face today with legacy underwriters.

Event Moderator

Aaron Conant

Co-Founder & Managing Director of BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 200 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Please provide your information below and we will be in touch.

Event Information

August 25, 2020 2:00 PM - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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