BWG's Global eCommerce & Retail Forum will be taking place in a virtual setting this year! This half day virtual forum will mimic our annual content-packed in-person forum in NYC each December to enable senior eCommerce & digital focused professionals to knowledge share & network with their peers, regardless of where they are located.
BWG prides itself on delivering the highest quality content, providing actionable insights and enabling attendees to make meaningful connections with other leaders in the space. Each session will be moderated by a BWG Connect professional to ensure that our panel sessions remain on topic and that we are answering key questions that the audience truly cares about.
We strive to create an immersive experience that allows direct interaction between the audience & panelists, even in this virtual setting. Each panel will last approximately 50 minutes and we will reserve time for the audience to send in live questions all throughout the day. There will be absolutely NO SALES PITCHES permitted by any of our speakers. All audience members will have access to introductions to any of the panelists and we're always open to making connections to others within our network as well.
Amazon 2021 Planning: Sales, Advertising, Content & Beyond
With 2020 Amazon sales hitting an all time high, the bar has been raised significantly for growth expectations for 2021. This panel session will be a comprehensive discussion on key strategies and tactics for maximizing your opportunity on Amazon when it comes to Paid Media, Inventory and Planning, Content, AVN’s, Fulfillment Solutions, and more.
Driving Customer Acquisition, Retention & Brand Loyalty
This year has made it very clear how important it is to have a fully developed strategy for acquiring new customers and creating brand loyalty with existing customers. Consumer shopping behavior is constantly changing and brands need to make the most out of every opportunity to acquire and retain customers, regardless of where they want to shop. This discussion will provide an overview on how brands, retailers and manufacturers have effectively found new ways to bring new customers and develop a level of trust that ultimately evolves into brand loyalty.
Enabling Digital & Retail Growth Across Any Sales Channel
Michael Zakkour is the Founder of 5 New Digital, a global Digital Commerce and New Retail Ecosystem company. Michael is one of the most sought after thought leaders on a range of issues including the Future of Digital Commerce; the New Retail; the Intersection of Technology and Society; and Asian Digital Innovation. He is the author of two best sellers: “China’s Super Consumers” & “The New Retail” and is a regular contributor for media outlets around the world.
Building eCommerce Website Sales Momentum - Opportunities, Challenges & Risks
Now more than ever, executive teams are looking to the D2C teams to drive growth. This panel will discuss the importance of the D2C site for brands as well as the tools and services the most successful companies are leveraging for growth including content, payment solutions, fulfillment, site speed, UX/UI, warranties and more.
How to Pivot and Thrive in the New Digital Economy
The changes in the digital economy over the past few years have drastically altered the way commerce is done on both a personal and a professional level. Personalization, UX and UI are as important as ever, as people are now expecting the same digital buying experience in their work lives as they receive in their personal lives. This panel will be an in-depth conversation on the constantly changing expectations of retail customers on the B2C side as well as buyers on the B2B side and the best practices for maximizing your potential across the digital landscape.
Vice President & Chief Marketing Officer at Pearle Vision
Acting Chief Digital Officer & Chief Information Officer at Destination Maternity
Director, eCommerce Sales and Marketing at The Scotts Miracle-Gro Company
Vice President of National Accounts & Strategic Partnerships at Ashley Furniture
VP of Sales, Retail & eCommerce at KEF America
Global Vice President of Amazon at The Coca-Cola Company
Sr. Director, Digital Marketing, eCommerce & Subscription DTC at King Features Syndicate, a Division of Hearst
Vice President of Amazon & eCommerce at StarTech.com
Director of eCommerce Sales at Keter
Director of eCommerce and D2C Operations at Groupe SEB
VP of Growth at Perpetua
Founder & SVP of BD & Partnerships at Extend
Managing Director, Digital & Emerging Technologies Practice at EY
Client Executive at EY & former Zilker Technology Vice President
Director, Commerce Enterprise Sales, Americas at Adobe
Founder of 5 New Digital
Head of Commercial, North America at Klarna
Director, Media Connections at Danone
Co-Founder at BWG Connect
Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
