Evolution of Digital Commerce & Consumer Shopping Forum

March 18, 2021  |  12:00 PM – 4:00 PM EST

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An Exclusive Virtual Forum for Senior eCommerce and Digital Leaders from Brands, Manufacturers & Retailers

BWG's Evolution of Digital Commerce & Consumer Shopping Forum will be taking place in a virtual setting. This half day virtual forum will provide the same level of quality content as our in-person forums in NYC, which encourage senior eCommerce & digital focused professionals to knowledge share & network with like-minded industry peers.

BWG prides itself on delivering the highest quality content, providing actionable insights and enabling attendees to make meaningful connections with other leaders in the space. Each session will be moderated by a BWG Connect professional to ensure that our panel sessions remain on topic and that we are answering key questions that the audience truly cares about.

We strive to create an immersive experience that allows direct interaction between the audience & panelists, even in this virtual setting. Each panel will last approximately 50 minutes and we will reserve time for the audience to send in live questions all throughout the day. There will be absolutely NO SALES PITCHES permitted by any of our speakers. All audience members will have access to introductions to any of the panelists and we're always open to making connections to others within our network as well.

Event Agenda

12:00pm - 12:50pm

The New Consumer Journey: Life After COVID & the Evolution of Digital Commerce

The acceleration of digital during the pandemic has not only changed where customers are buying your products, but their entire journey to finding your products and path to purchase as well. This discussion will be a deep dive on New Retail and the changes in consumer behavior, best practices for managing the consumer lifecycle, and predictions to help guide your planning for the future for both online and instore.

1:00pm - 1:50pm

Bringing Voice & Touchless Commerce to Life

Voice search and touchless commerce saw some of the biggest increases in digital over the past year. Join us for an interactive discussion with the Amazon Pay team on how they are viewing both the current and the future state of digital commerce, how it is changing and what you need to have top of mind to win in this fast changing arena.

2:00pm - 2:50pm

Preparing Your Amazon Strategy for the Future of eCommerce

The past year has caused almost everyone to re-evaluate their relationship with the US's largest ecommerce marketplace. This interactive Q&A will focus on how best-in-class companies are adapting their strategy for dealing with Amazon on top issues including vendor negotiations, content management, paid media, inventory, 1P, 3P, Hybrid and much more.

3:00pm - 4:00pm

Scaling Brand Awareness & Driving Ecommerce Growth For DTC Brands

Your DTC experience matters now more than ever. This will be an in-depth conversation using real time data on how best-in-class organizations are using data to better understand their consumers' behavior and adapt their DTC sites to maximize UX and conversion.

Keynote Speakers

John Ghiorso

Founder and CEO at Orca Pacific

Matthew Tarallo

Global Vice President of Amazon at The Coca-Cola Company

Michael Zakkour

Founder of 5 New Digital

Udayan Bose

Founder & CEO of NetElixir, Inc.

Jennifer Krane

Head of Alexa Money Domain at Amazon Pay

Jackie Nathanson

Senior Digital Marketing and Analytics Manager at Heat Makes Sense

Ricky Hernandez

Sr. Director, Sales and Merchandising, Ecommerce Channel at Avery Products Corporation

Nick Antoniades

Vice President, CRM and analytics at Ashley Stewart, Inc.

Event Sponsors

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Register Today

March 18, 2021 | 12:00 PM – 4:00 PM EST

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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