End to End Marketing Automation/Personalization Platforms
Customer Data to Content to Conversion

October 12, 2020 | 4:30 PM – 5:30 PM EST


BWG Connect invites you to participate in an interactive discussion with IT professionals. Hear from your peers concrete lessons learned and real-world challenges faced.

There is no cost to join. There are no Sales Pitches or Presentations. 

This event is co-hosted by BWG Connect and Contagious Content.

Discussion Topics

  • Ad agency outlook Q&A with Alan Schulman who is currently the Founder at Contagious Content, a brand creative & content marketing consultancy. Previously Alan was the Chief Creative Officer at Deloitte Digital.
  • Given his prior experience, Alan will be able to share detailed perspectives on the outlook for ad agencies over the next 24 months.
  • Sentiment perspectives on the agency holding companies (WPP, IPG, Omnicom) - which holding company would you be the most optimistic on & why?
  • Views on the ongoing battle between the consultancies & agency holding companies - where are the consultancies eating into holding company revenues (New Digital Product & Service Development, Mid Funnel Content Creation & Operations, Marketing Services, Programmatic, etc.)?
  • Sentiment perspectives on Sir Martin Sorrell’s new co (S4 Capital) - how would you characterize your level of optimism on their business?.
  • Views on the brand "in-housing" trend - how great of a risk factor is it for agencies? Has it slowed in the COVID-19 environment that we are in today?

Event Partner

Guest Speaker

Alan Schulman

Founder / Chief Creative Officer / Board Advisor at Contagious Content

Brand Creative & Content Marketing Specialists - We consult brand marketers in the development of new creative and content for campaigns & digital experiences, in-house agency and content organizational models, more efficient content operations and data driven creative automation opportunities. We also Advise Content-centric MarTech Saas Platforms on how to ensure more emotional creative delivery at scale with enterprise clients, agency partners and in-house content creators.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Provide your information below and we will be in touch.

Event Information

October 12, 2020 4:30 PM - 5:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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