eCommerce Trends in the New Normal
Wayfair vs. Overstock

September 9, 2020 | 10:30 AM – 11:30 AM EST


BWG Connect invites you to participate in a candid interactive industry discussion. Hear from your peers about concrete lessons learned & real-world challenges faced during these unprecedented times.

Free to join for corporate operating executives. No sales pitches. No service providers.

This event is co-hosted by BWG Connect and Friedland Enterprises

Discussion Topics

  • The eCommerce landscape and COVID-19
  • Comparison of Wayfair (W) and (OSTK)
  • Trends in home improvement eCommerce
  • The future of the industry

Event Partner

Guest Speaker

Christian Friedland

Founding Partner at Friedland Enterprises

Christian (Chris) Friedland is the Founder and former CEO of, which he grew into the largest online-only retailer for Home Improvement in the USA. He is the Founding Partner of Friedland Enterprises, a specialized consulting firm helping companies and investors evaluate eCommerce opportunities from online revenue growth and competitive advantage to target identification and due diligence.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Exclusive event: Limited to the first 50 registrants. Cost-free for industry executives and CEOs.

Register and we will send you a calendar invite with private dial-in credentials.

Event Information

September 9, 2020 10:30 AM - 11:30 AM EST

Event format

Q&A Discussion
Moderated Chat with Featured Speaker 
Roundtable Layout
Majority of the time engaging attendees around key topics
Make Connections
Opportunities to network after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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