Direct To Consumer Digital Experiences: Strategies & Opportunities For Developing Your D2C Strategy

July 28, 2021  |  1:30 PM – 2:30 PM EST

Summary

In June of 2021, Bounteous, Adobe, and BWG Strategy undertook a survey of professionals leading direct to consumer (D2C) digital experience efforts in the retail/CPG and manufacturing sectors. The survey addressed the key opportunities and challenges for executing successful D2C strategies and programs.

BWG Connect, Adobe and Bounteous invite you to join us to learn the key findings of this research! 

BWG Connect, Adobe and Bounteous invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.

As always, there will be no sales pitches and there is no cost to join.


Discussion Topics


  • What key factors are utilized to roll out a new D2C business model successfully
  • How organizations manage the integration of channel strategy across multiple touchpoints
  • Where the future is going for D2C and how the last few years have evolved to affect this change
  • What challenges organizations are facing and how they are using these as a turning point to win over the consumer
  • How to gain line of sight into who your consumers are in order to market directly to them successfully
  • Anecdotes surrounding pain points, trends, and opportunities for building a strategy around the connected consumer

Event Partners

              
        

Guest Speakers

John N. Anthony

SVP Digital Strategy & Solutions

As SVP Digital Strategy & Solutions, John helps clients identify and articulate their critical operational needs and architects digital engagement solutions that fulfill them. He has spent more than twenty years working at the intersection of the financial, technical, and operational disciplines of the marketing world, focusing on various verticals including Manufacturing / Industrial, Financial Services, Travel & Hospitality, Health Care, and CPG. He is also responsible for Bounteous’ partnership with Adobe, having worked in their partner ecosystem for more than seven years.

Bruce Richards

Senior Manager, Industry Strategy and Marketing, Retail & Consumer Goods at Adobe

Retail & Consumer Goods leader leveraging domain knowledge and expertise to craft winning go-to-market strategies enabling global sales teams to excel within industry. C-level advisor providing business critical thought leadership used to shape transformational initiatives. Provide horizontal leadership and collaboration of cross-functional teams to define and execute the Retail & Consumer Goods strategy. Engage directly with Adobe’s largest customers worldwide to help them develop best-in-class digital marketing strategies.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

July 28, 2021  |  1:30 PM - 2:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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