Digital & Social Media Marketing Disruptors Forum

May 20, 2021  |  12:00 PM – 4:00 PM EST

Free to Join

An Exclusive Virtual Forum for Senior Marketing, Social Media & Digital focused Leaders from mid-sized & enterprise organizations.

BWG's Digital & Social Media Marketing Disruptors Forum encourages senior professionals to network & knowledge share with like-minded industry peers. Each session will be moderated by a BWG Connect professional to ensure that our panel sessions remain on topic and answer critical questions that the audience truly cares about.

All audience members will have the ability to ask live questions and will have access to introductions to any of the panelists following the event. We're always open to making connections to others within our network as well. Come join the BWG Community!

Event Agenda

12:00pm - 12:50pm

How Content Boosts Performance Across SEO, PPC, Conversion Rates & Beyond

Content is STILL king! New data privacy policies, marketing channels & the prioritization of collecting & leveraging 1st party customer data have intensified the necessity of developing A+ content wherever your products are sold. This conversation will provide tactics for developing & leveraging best-in-class content for everything from organic & paid digital marketing campaigns through conversion on your DTC site as well as your digital & retail sales channels.

1:00pm - 1:50pm

The Evolution of Social Engagements

As consumer behaviors continue to shift, social and digital strategies must evolve! Join this discussion to learn how leading brands are effectively leveraging social channels to gain incremental sales, increase new user acquisition & improve the overall customer experience.

2:00pm - 2:50pm

Balancing Facebook Advertising with other Emerging Social Marketing Channels

Facebook remains to be unbeaten (for most) when it comes to ROI of social media marketing campaigns. This conversation will provide a deep dive on how marketers across different industry verticals are balancing Facebook advertising campaigns vs test budgets with other leading & emerging social channels like TikTok, Snapchat, Twitter & more. We'll also discuss the impact that data privacy & the cookieless future will have on the efficacy of marketing campaigns across leading social platforms.

3:00pm - 4:00pm

Amazon vs the World - How Marketers are Approaching a Holistic Retail Media Strategy

Amazon Advertising has quickly become an absolutely vital part of any marketers toolset, regardless of whether or not they are selling products on Amazon. With that said, Walmart, Instacart & other marketplaces / retailers are actively looking for ways to replicate Amazon's success on their own platforms and the battle for digital marketing dollars from brands is just getting started! This panel will cover technology, advertising products, features, performance, ROI / ROAS & more of Amazon vs alternative retail media platforms like Walmart & Instacart.

Keynote Speakers

David Jones

VP of eCommerce & Digital Marketing at Compass Health Brands

Jordan Brannon

President & COO at Coalition Technologies

Kim Waldbillig

Digital Marketing Manager at Ocean State Job Lot

Aaron Kaufman

Director of Social Media and Community at Square Enix

Elaine Chiang

Senior Director of Performance Marketing at Anine Bing

Michael Challinger

VP of Global eCommerce at Wilton Brands

Tony Colvin

Growth Marketing Manager at Albertsons

Henk Campher

VP Corporate Marketing, Hootsuite

Sponsors

Event Moderator

Aaron Conant

COO at BWG Strategy LLC

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Register Today

May 20, 2021  |  12:00 PM – 4:00 PM EST

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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