BWG's Digital & Social Media Marketing Disruptors Forum encourages senior professionals to network & knowledge share with like-minded industry peers. Each session will be moderated by a BWG Connect professional to ensure that our panel sessions remain on topic and answer critical questions that the audience truly cares about.
All audience members will have the ability to ask live questions and will have access to introductions to any of the panelists following the event. We're always open to making connections to others within our network as well. Come join the BWG Community!
How Content Boosts Performance Across SEO, PPC, Conversion Rates & Beyond
Content is STILL king! New data privacy policies, marketing channels & the prioritization of collecting & leveraging 1st party customer data have intensified the necessity of developing A+ content wherever your products are sold. This conversation will provide tactics for developing & leveraging best-in-class content for everything from organic & paid digital marketing campaigns through conversion on your DTC site as well as your digital & retail sales channels.
The Evolution of Social Engagements
As consumer behaviors continue to shift, social and digital strategies must evolve! Join this discussion to learn how leading brands are effectively leveraging social channels to gain incremental sales, increase new user acquisition & improve the overall customer experience.
Balancing Facebook Advertising with other Emerging Social Marketing Channels
Facebook remains to be unbeaten (for most) when it comes to ROI of social media marketing campaigns. This conversation will provide a deep dive on how marketers across different industry verticals are balancing Facebook advertising campaigns vs test budgets with other leading & emerging social channels like TikTok, Snapchat, Twitter & more. We'll also discuss the impact that data privacy & the cookieless future will have on the efficacy of marketing campaigns across leading social platforms.
Amazon vs the World - How Marketers are Approaching a Holistic Retail Media Strategy
Amazon Advertising has quickly become an absolutely vital part of any marketers toolset, regardless of whether or not they are selling products on Amazon. With that said, Walmart, Instacart & other marketplaces / retailers are actively looking for ways to replicate Amazon's success on their own platforms and the battle for digital marketing dollars from brands is just getting started! This panel will cover technology, advertising products, features, performance, ROI / ROAS & more of Amazon vs alternative retail media platforms like Walmart & Instacart.
VP of eCommerce & Digital Marketing at Compass Health Brands
President & COO at Coalition Technologies
Digital Marketing Manager at Ocean State Job Lot
Director of Social Media and Community at Square Enix
Senior Director of Performance Marketing at Anine Bing
VP of Global eCommerce at Wilton Brands
Growth Marketing Manager at Albertsons
VP Corporate Marketing, Hootsuite
COO at BWG Strategy LLC
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.