What to Consider When Preparing a Minimum Advertise Price (MAP) Policy
Dec 6, 2023 1:30 PM - 2:30 PM EST
For online sellers, it is critically important to design, draft, and implement a minimum advertised price (MAP) policy in order to maintain equitable sales amongst different distribution channels, retailers & marketplaces. Inevitably, common themes, issues, and challenges surface as companies independently consider various decision points.
Join us as we review the twenty things for brands to consider when deciding whether to launch (or perhaps update) your MAP policy – just in time for the upcoming shopping season.
BWG Connect & Vorys eControl invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Vorys eControl is a top 150 law firm that has an expertise in implementing legal strategies to stop unauthorized re-sellers, control MAP pricing, eliminate channel conflict which all ultimately lead to online marketplace sales growth.
Connect with Vorys eControl
Partner at Vorys eControl
Jessica Cunning is a Partner at the leading law firm, Vorys, where she is a strategy leader in the firm’s eCommerce practice group — Vorys eControl. At Vorys eControl, Jessica develops and implements brand-protection strategies that counsel, revamp, and grow businesses.
Vorys eControl is driven by a team of multidisciplinary professionals with extensive experience in legal strategy.The practice group is dedicated to helping brands and manufacturers control their digital sales channels for value-driven results.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Partner at Vorys eControl
Jessica Cunning is a Partner at the leading law firm, Vorys, where she is a strategy leader in the firm’s eCommerce practice group — Vorys eControl. At Vorys eControl, Jessica develops and implements brand-protection strategies that counsel, revamp, and grow businesses.
Vorys eControl is driven by a team of multidisciplinary professionals with extensive experience in legal strategy.The practice group is dedicated to helping brands and manufacturers control their digital sales channels for value-driven results.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
