Unlock Revenue Growth: Building an AI-Driven Revenue-Obsessed Marketing Strategy

Nov 13, 2024 3:00 PM4:00 PM EDT

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Event Description

Discover the secrets of performance-driven marketing in our upcoming webinar, where we’ll explore essential strategies for boosting revenue. Learn how to harness email, automation, and AI, along with insights from global research to create personalized customer experiences that enhance engagement and drive business growth.

BWG Connect, BigCommerce & Mailchimp invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Discover Essential Revenue Pillars:
    • Learn about the four key elements—Email, Automation, Personalization, and AI—that drive revenue growth for performance-obsessed marketers.
  • Actionable Insights from Global Research:
    • Gain insights from a global study on mid-market e-commerce companies, highlighting what sets revenue leaders apart from baseline marketers.
  • Master Email and Automation Strategies:
    • Explore effective email marketing tactics and automation workflows that enhance customer engagement and streamline the customer journey.
  • Leverage Data-Driven Personalization:
    • Understand how to utilize zero-party and first-party data to create personalized experiences that resonate with customers and boost conversion rates.
  • Harness AI for Competitive Advantage:
    • Learn how to integrate AI tools effectively into your marketing strategy, from content creation to predictive analytics, to drive business outcomes.

Event Partners

Mailchimp

Intuit Mailchimp is an email and marketing automations platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI.

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Mitch McKay LinkedIn

Senior Manager, Strategic Partnerships at BigCommerce

I'm an experienced marketing and sales professional at BigCommerce with a passion for helping people. In my current role I work with our preferred partners to grow their business. My background as a former college and semi-professional coach/athlete has instilled in me an appreciation for teamwork, which allows me to thrive in competitive environments.

Drew Clark LinkedIn

Senior Strategic Partnerships Manager at Mailchimp

Drew Clark is a Sr. Strategic Partnership manager at Intuit-Mailchimp, and is the former Founder CEO of E-commerce Brand California Cowboy, where he launched and ran the brand from the ground up. He led the brand’s institutional capital raise via private equity sponsors, and led all aspects of scaling the business, primarily through the use of email marketing and the ecosystem of e-commerce platforms like Meta, Shopify, Google, and physical retail and unified commerce channels. In this work he became familiar with Intuit's suite of products and trends in growth and performance marketing.

Prior to California Cowboy, he was Vice President of (Apparel) Product & Merchandising at venture backed start up, Trumaker, and was an executive at Levi Strauss and Gap Inc.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Mitch McKay LinkedIn

Senior Manager, Strategic Partnerships at BigCommerce

I'm an experienced marketing and sales professional at BigCommerce with a passion for helping people. In my current role I work with our preferred partners to grow their business. My background as a former college and semi-professional coach/athlete has instilled in me an appreciation for teamwork, which allows me to thrive in competitive environments.

Drew Clark LinkedIn

Senior Strategic Partnerships Manager at Mailchimp

Drew Clark is a Sr. Strategic Partnership manager at Intuit-Mailchimp, and is the former Founder CEO of E-commerce Brand California Cowboy, where he launched and ran the brand from the ground up. He led the brand’s institutional capital raise via private equity sponsors, and led all aspects of scaling the business, primarily through the use of email marketing and the ecosystem of e-commerce platforms like Meta, Shopify, Google, and physical retail and unified commerce channels. In this work he became familiar with Intuit's suite of products and trends in growth and performance marketing.

Prior to California Cowboy, he was Vice President of (Apparel) Product & Merchandising at venture backed start up, Trumaker, and was an executive at Levi Strauss and Gap Inc.

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Need help with something else?

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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