Transforming B2B Buying Experiences with AI

Jun 8, 2021 11:30 am12:30 PM EST

Summary

Behavior has changed dramatically over the last year and buyers have trained themselves to be much more self-sufficient, now preferring to interact on digital portals. Whatever your channel strategy, you cannot risk ignoring your own site experience as an important competitive component and potential lever for growth.

Join our exclusive session where we will discuss what defines best-in-class buying experiences and where and how AI can be used. We’ll explore how to overcome some of the challenges inherent in B2B ecommerce - from simple findability of products with extensive attributes to arming customers with the right product knowledge, to automating intelligent cross-sell & upsell recommendations.

June 8, 2021
11:30AM EST (8:30AM PST)

BWG Connect, Shift7 Digital & Coveo invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

Event Partners

Guest Speaker

Randy Higgins

Chief Strategy Officer, Shift7 Digital

Randy currently serves as Chief Strategy Officer for Shift7 Digital. In his role, Randy drives Shift7’s strategy across solutions, go to market and partnerships. Randy is constantly focused on the evolving digital ecosystem to bring the best solutions to Shift7’s manufacturing and distribution clients.

Randy has nearly 30 years of experience across both consulting and software providers. He has worked with manufacturers and distributors across strategy, technology and ecommerce. He has served as a trusted advisor and executive sponsor on some of the largest B2B digital transformations in the world.

Dale Traxler

Senior Director, Alliances and Channels, Coveo

Dale has been a digital commerce leader and disrupter since 2002 when he co-founded an online jewelry supply distributor and grew it to include four B2B and B2C brands before selling it early in 2012. As a startup entrepreneur and commerce practitioner, he learned that understanding your customer and their journey is the foundation for success. Other key learnings are that analytics and data are smarter than tribal knowledge, AI powered experiences are table stakes, and constant iteration and improvement is mandatory. As CEO, he also was fully immersed in selecting and implementing technologies that supported digital commerce including ERP, CRM, digital marketing, analytics, CMS, PIM, and e-commerce.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Jun 8, 2021 11:30 am - 12:30 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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