The 1P Survival Guide: Profitability Playbook for Brands

Dec 4, 2024 11:00 AM12:00 PM EDT

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Here's what we talked about

  • Overcoming Profitability Challenges for 1P Sellers: Gain insights into the common hurdles 1P sellers face, including revenue loss and operational inefficiencies, and learn how to tackle these effectively.
  • Building a Strong P&L with Effective Vendor Negotiation: Discover practical strategies for successful vendor negotiations to maintain profit margins and strengthen your P&L.
  • Exploring the Benefits of Hybrid Selling Models: Learn how incorporating a 3P approach alongside 1P selling can increase flexibility, diversify revenue streams, and boost operational agility.
  • Proven Strategies for Enhancing Profitability: Access actionable methods such as automated recovery management solutions, centralized catalog management, and leveraging PO insights and sales analytics.

Event Partners

Channel Engine

ChannelEngine connects brands and retailers to global marketplaces. They help simplify multi-channel operations and drive profitable growth with smart automation and expert guidance.

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jordi Vermeer LinkedIn

VP of Revenue at Channel Engine

Jordi has worked in ecommerce for the past 10 years with a significant focus on empowering businesses to successfully benefit from the growing dominance of marketplaces. Through his passion of helping people and companies, Jordi thrives on maximizing revenue for brands and retailers by leading the conversation on cross-border strategies and implementation. Outside of work, Jordi finds joy in surfing and sailing.

Bobby Peloquin LinkedIn

Strategic Customer Success Manager at Channel Engine

Bobby Peloquin helps lead the Vendor Hub sector at ChannelEngine, bringing over 20 years of experience as a digital media and ecommerce specialist. Throughout his career, he has partnered with top ad agencies and brands, most notably leading the a successful exit of ChannelEngine's RDP acquisition. Bobby’s expertise spans Amazon Vendor Central and managing digital advertising initiatives from concept and strategy through execution, optimization, and analysis. Outside of work, Bobby’s passions include playing and watching hockey, boxing, and enjoying all kinds of sports. He loves traveling, discovering new cuisines, connecting with people, and spending quality time with his family.

Greg Alexandrian LinkedIn

President and CEO of AMZ PHD

With over 15 years of experience, Greg is a seasoned digital marketer and strategist specializing in Amazon brand management and SEO. As President / CEO at AMZ PHD, a full-service Amazon Agency, Greg drives initiatives that empower brands to excel on both Seller Central and Vendor Central platforms. His expertise includes crafting customized strategies that leverage Amazon SEO to enhance organic visibility, boost product discoverability, and maximize conversion rates. He is dedicated to helping brands thrive in a competitive marketplace through a holistic approach to growth on Amazon.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jordi Vermeer LinkedIn

VP of Revenue at Channel Engine

Jordi has worked in ecommerce for the past 10 years with a significant focus on empowering businesses to successfully benefit from the growing dominance of marketplaces. Through his passion of helping people and companies, Jordi thrives on maximizing revenue for brands and retailers by leading the conversation on cross-border strategies and implementation. Outside of work, Jordi finds joy in surfing and sailing.

Bobby Peloquin LinkedIn

Strategic Customer Success Manager at Channel Engine

Bobby Peloquin helps lead the Vendor Hub sector at ChannelEngine, bringing over 20 years of experience as a digital media and ecommerce specialist. Throughout his career, he has partnered with top ad agencies and brands, most notably leading the a successful exit of ChannelEngine's RDP acquisition. Bobby’s expertise spans Amazon Vendor Central and managing digital advertising initiatives from concept and strategy through execution, optimization, and analysis. Outside of work, Bobby’s passions include playing and watching hockey, boxing, and enjoying all kinds of sports. He loves traveling, discovering new cuisines, connecting with people, and spending quality time with his family.

Greg Alexandrian LinkedIn

President and CEO of AMZ PHD

With over 15 years of experience, Greg is a seasoned digital marketer and strategist specializing in Amazon brand management and SEO. As President / CEO at AMZ PHD, a full-service Amazon Agency, Greg drives initiatives that empower brands to excel on both Seller Central and Vendor Central platforms. His expertise includes crafting customized strategies that leverage Amazon SEO to enhance organic visibility, boost product discoverability, and maximize conversion rates. He is dedicated to helping brands thrive in a competitive marketplace through a holistic approach to growth on Amazon.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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