While 2020 was nothing like we expected, much of what we saw happening reflected marketing trends that have been bubbling under the surface—a shift toward more screens, accelerated e-commerce growth, and the need for digital innovation. In this session, we’re looking back at what we learned in 2020 and what mobile marketing trends you need to prepare for in 2021, as well as discuss how SMS has evolved from purely transactional to a two-way, conversational connection to consumers, why innovative marketers are prioritizing this channel, and how to create an effective SMS strategy to drive incremental revenue.
There is no cost to join. There are no Sales Pitches. No Service Providers.
This event is co-hosted by BWG Connect and Attentive.
Head of Growth Strategy at Attentive
Allison Kelly, Head of Growth Strategy at Attentive, is an expert in marketing technology & SMS strategy having worked across a number of leading marketing technology and eCommerce organizations over the last 9 years.