Text Message Marketing Trends to Prepare for in 2021

Feb 18, 2021 2:30 pm3:30 PM 


While 2020 was nothing like we expected, much of what we saw happening reflected marketing trends that have been bubbling under the surface—a shift toward more screens, accelerated e-commerce growth, and the need for digital innovation. In this session, we’re looking back at what we learned in 2020 and what mobile marketing trends you need to prepare for in 2021, as well as discuss how SMS has evolved from purely transactional to a two-way, conversational connection to consumers, why innovative marketers are prioritizing this channel, and how to create an effective SMS strategy to drive incremental revenue.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Attentive.

Discussion Topics

  • Shifting your business goals & investments to adapt to increased mobile e-commerce adoption
  • Using SMS to deliver the most relevant and personalized content to consumers at the right time
  • Creating meaningful interactions with your most loyal customers
  • Driving revenue by creating a two-way conversational connection with your audience

Event Partners

Guest Speaker

Allison Kelly

Head of Growth Strategy at Attentive

Allison Kelly, Head of Growth Strategy at Attentive, is an expert in marketing technology & SMS strategy having worked across a number of leading marketing technology and eCommerce organizations over the last 9 years.

Event Moderator

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Event Information

Feb 18, 2021 2:30 pm - 3:30 PM

Event format


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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