Surviving the Retail Healthcare Squeeze: Strategies for Health Systems

Aug 6, 2024 3:00 PM4:00 PM EST

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Event Description

In this session, we'll delve into the recent closure of some of the largest disruptors in the retail healthcare space. You'll gain an understanding of the underlying factors contributing to these downfalls and discover how health systems can leverage these shifts to foster innovation within their own communities. Join us to explore practical strategies and real-world examples of how health systems can maintain their competitive edge and enhance patient care through community-centered initiatives.

BWG Connect, Global Prairie & Adobe invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Understand the Retail Healthcare Collapse: Gain insights into the reasons behind the downfall of major retail healthcare disruptors and what this means for the future of healthcare delivery.
  • Innovative Strategies for Health Systems: Learn about successful community-centered innovations that health systems can implement to stay competitive and better serve their patients.
  • Practical Implementation: Identify actionable steps and best practices for integrating innovative strategies within your health system to enhance patient care and maintain a strong market presence.

Event Partners

Global Prairie

Global Prairie delivers transformational branding, marketing and digital solutions through the lens of an organization’s unique purpose. Bringing together industry leading strategy, creativity and technology expertise, we generate measurable business and social impact for our clients, their stakeholders and the world.

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Adobe

Adobe Experience Cloud is the most comprehensive suite of customer experience management tools on the market. With solutions for data, content delivery, commerce, personalization, and more, this marketing stack is created with the world’s first platform designed specifically to create engaging customer experiences. Each product has built-in artificial intelligence and works seamlessly with other Adobe products. And they integrate with your existing technology and future innovations, so you can consistently deliver the right experience every time.

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Rob Whitehouse LinkedIn

VP, Marketing and Community Relations at TriHealth

Rob Whitehouse is Vice President of Marketing & Communications for TriHealth, an integrated health system in Cincinnati, Ohio. Rob has a strong mix of senior marketing and communications leadership experiences, both within and outside of the healthcare industry. In previous roles, Rob has led teams at The Cleveland Clinic, University Hospitals Health System in Cleveland, Goodyear Tire & Rubber Company, Summa Health System in Akron, Ohio, and Dix & Eaton, an investor relations and public relations agency in Cleveland.

Tom Swanson LinkedIn

Head of Health & Life Sciences Industry at Adobe

Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Rob Whitehouse LinkedIn

VP, Marketing and Community Relations at TriHealth

Rob Whitehouse is Vice President of Marketing & Communications for TriHealth, an integrated health system in Cincinnati, Ohio. Rob has a strong mix of senior marketing and communications leadership experiences, both within and outside of the healthcare industry. In previous roles, Rob has led teams at The Cleveland Clinic, University Hospitals Health System in Cleveland, Goodyear Tire & Rubber Company, Summa Health System in Akron, Ohio, and Dix & Eaton, an investor relations and public relations agency in Cleveland.

Tom Swanson LinkedIn

Head of Health & Life Sciences Industry at Adobe

Tom Swanson is the Head of Health & Life Sciences Industry for Health & Life Sciences at Adobe. As a healthcare expert and executive, he has over 20 years of experience in digital ecosystems. Before Adobe, Tom was the Senior Manager of Marketing Technology Platforms at Medtronic and the Director of Business Development for New Products at Media New Group Interactive.

Tom Hileman LinkedIn

Managing Partner, Digital at Global Prairie

Tom Hileman is the Managing Partner of Digital at Global Prairie, an award-winning digital marketing agency that delivers high-touch, data-driven marketing solutions for leading healthcare organizations nationwide. With more than 25 years of multi-industry experience, he leverages strategic insights, measurable engagement tactics and technology to drive business growth and success. Tom has spoken at HCIC, HMPS, World Congress, SHSMD, Adobe, and other healthcare and technology events.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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