Social Media Platforms Outlook Q&A

Jul 19, 2022 3:00 pm4:00 PM EDT

Event Description

During our audio-only, Q&A sessions, we host thought leaders for thoughtful, fire-side chats to discuss the trending topics & pain points currently facing brands, merchants & retailers in the digital space. Each session is moderated by a BWG Connect professional to ensure that our conversations remain on topic and answer critical questions that the audience truly cares about.

All attendees will have the ability to ask live questions and will have access to introductions to the thought leader following the event. We're always open to making other meaningful connections to others within our network as well.

Discussion Topics

  • How did your 2Q22 same store social spend shape up?
    • What is the monthly breakdown?
    • And what were the individual social pub allocations within the budget?
      What is your outlook for 3Q22 social spend?
  • What is your 2022 overall paid social growth expectation
    • Are budgets being scaled back due to economic softness?
    • What were 2Q22 impression, CTR, and CPM trends?
  • What have been the changes in ROAS across platforms YTD?
    • What has been the to-date and expected go-forward impact of IDFA on targeting and measurement across platforms?
  • Do you believe Meta will continue to capture the lion's share of social spend or do you expect continued diversification of social budgets over the next 12 months?
  • Sentiment perspective on Facebook, Snap, Pinterest, and Google on a scale of 1-10 (1=very cautious, 10=very optimistic) based on their ability to gain in social budget splits, competitive positioning, etc?

Featured Expert's Company Info

Skai

Skai is the only full go-to-market SaaS platform that includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling brands and agencies to make predictions, improve strategic planning and drive growth on the most important customer channels.

Connect with Skai

Featured Expert

Chris Costello

Senior Director of Marketing Research at Skai

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Event Moderator

Chris Costello

Senior Director of Marketing Research at Skai

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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