Sleigh the Competition with AI: How to Turn Holiday Insights into 2025 Growth

Nov 12, 2024 3:00 PM4:00 PM EST

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Event Description

The holiday season is already here, and the insights you gather now can set the stage for a successful 2025. Are you wondering how to identify which of your products are being bought as gifts or how consumer sentiment around your brand shifts during the holiday season? In this webinar, we’ll explore how AI can help you answer these questions and more. Discover how to turn holiday consumer feedback into actionable insights, benchmark your brand, and spot key trends that will drive future success. You’ll leave with practical strategies to position your brand for the gifting market, uncover hidden opportunities, and make adjustments that maximize satisfaction throughout the season and beyond.

Turn your holiday insights into a competitive edge and set your brand up for growth in 2025, you won't want to miss it!

BWG Connect & Yogi invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Leverage Holiday Insights for 2025: See how AI can transform real-time holiday data into strategic insights for next year's growth.
  • Understand Consumer Sentiment Shifts: Learn how consumer perceptions change during the holidays and how to adjust your approach to maximize satisfaction.
  • Unlock New Use Cases and Innovations: Discover untapped opportunities through AI that can drive innovation and future campaigns.
  • Benchmark Your Brand: Find out how you compare to competitors and understand what consumers love—or don’t—about you and them.
  • Create Faster, More Relevant Content: Learn how AI can streamline content creation, ensuring it remains timely, engaging, and consumer-focused.

Event Partners

Yogi

Yogi is a product sentiment platform that enables brands to gain deeper visibility into customer feedback and voice-of-customer. We are the only tool that uses proprietary AI & NLP technology with reviews & ratings as the main data source. This enables faster and more granular analyses to uncover issues, opportunities, and trends. Brands like Tylenol, Colgate, and Nestlé use Yogi to increase conversion rates on PDPs, prioritize product improvements, and find opportunities for innovation.

Connect with Yogi

Guest Speaker

Mariya Babaskina LinkedIn

VP of Marketing at Yogi

Mariya Babaskina is a distinguished marketing leader with over 15 years of experience specializing in the intersection of CPG, retail analytics, and customer feedback. Currently the VP of Marketing at Yogi, Mariya collaborates with industry giants such as Nestle and Church & Dwight to deliver bespoke, data-driven insights that drive business growth and innovation.

Before joining Yogi, Mariya expanded the reach of various brands, empowering thousands of locations with advanced CX analytics and review tools, while aligning teams on messaging to drive market expansion. She also played a crucial role in guiding a company through acquisition by overseeing marketing for multiple business units, implementing strategies that set new standards in tech.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Event Moderator

Mariya Babaskina LinkedIn

VP of Marketing at Yogi

Mariya Babaskina is a distinguished marketing leader with over 15 years of experience specializing in the intersection of CPG, retail analytics, and customer feedback. Currently the VP of Marketing at Yogi, Mariya collaborates with industry giants such as Nestle and Church & Dwight to deliver bespoke, data-driven insights that drive business growth and innovation.

Before joining Yogi, Mariya expanded the reach of various brands, empowering thousands of locations with advanced CX analytics and review tools, while aligning teams on messaging to drive market expansion. She also played a crucial role in guiding a company through acquisition by overseeing marketing for multiple business units, implementing strategies that set new standards in tech.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Need help with something else?

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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