Brands are grappling with how best to maintain lawful control over their online marketplace sales across Europe. As unauthorized sellers and channel conflict proliferate, business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high.
As brands operating in Europe are quickly realizing, uncontrolled and unauthorized online sales can materially impair growth through lost sales, cause significant brand equity erosion, and lead to a poor consumer experience inconsistent with their desired brand image. Brands grappling with these challenges in Europe must also deal with a more complex legal environment and ensure that any actions they take are effective and compliant with applicable law.
In this webinar, eControl Global leaders Daren Garcia and Becket McGrath will discuss strategies for maintaining lawful online marketplace sales control in Europe that will enable brands to stop unauthorized sales and drive profitable growth on Amazon and beyond.
Vorys eControl, Euclid Law, and BWG Connect invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.
As always, there will be no sales pitches and there is no cost to join.
Partner at Euclid Law
Euclid Law - The Competition Law Firm - is an evolutionary step in EU and Competition law. With offices in London and Brussels, we provide the "magic without the circle": senior-led, strategic and non-conflicted advice.
Partner at Vorys eControl
Daren Garcia is a Partner and Brand Protection and eCommerce Attorney at Vorys eControl. Vorys eControl helps brands control online marketplace sales, stop unauthorized sellers, and reduce channel conflict. Daren has advised hundreds of brands on distribution, eCommerce channel structures and agreements, cutting-edge legal strategies, and more.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.