European manufacturers and brands are grappling with how best to maintain lawful control over their sales in the age of Amazon. Business as usual is no longer a viable option for companies concerned about their long-term brand value – the massive disruption of distribution strategies caused by the increasing shift to eCommerce is coming too quickly and the stakes are too high.
As brands operating in Europe are quickly realizing, uncontrolled and unauthorized online sales can materially impair growth through lost sales, cause significant brand equity erosion, and lead to a poor consumer experience inconsistent with their desired brand image. Brands grappling with these challenges in Europe must also deal with a more complex legal environment and ensure that any actions they take are effective and compliant with applicable law.
In this webinar, Daren Garcia, partner at eControl Global, will discuss strategies for maintaining lawful online sales control in Europe.
There is no cost to join. There are no Sales Pitches. No Service Providers.
This event is co-hosted by BWG Connect and Vorys eControl.
Partner at Vorys eControl
Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.