Mastering Todays Retail Marketing: Strategies for Data-Driven Personalization, Holistic Measurement, and Future Innovations

VIP Dinner - New York City, NY

Sep 18, 2024 6:00 PM8:30 PM EST

Register

Event Description

Join us for an exclusive, interactive discussion where we are bringing together top leaders in Retail to tackle critical challenges and explore innovative strategies shaping the future of retail marketing. You'll have the opportunity to gain insights from industry peers on overcoming common marketing challenges, discover actionable strategies to leverage first-party data and enhance personalization, and learn about holistic measurement techniques to optimize marketing performance.

BWG Connect & Mars United Commerce invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

Discussion Topics

  • First-Party Data Utilization: Overcome tracking and audience identification barriers with a unified tech stack and data platform for enhanced segmentation and personalization in retail media.
  • Holistic Measurement Strategies: Consistently measure revenue, customer lifetime value, and campaign ROI to integrate performance marketing effectively, supported by robust dashboards for comprehensive marketing insights.
  • Personalization and Shopper Engagement: Evaluate your organization's personalization journey and implement dynamic strategies for audience segmentation, omni-channel experiences, and dynamic pricing alignment.
  • Data-Driven Insights: Harness insights from web behavior, POS data, and social interactions to optimize marketing strategies through predictive analytics and refined customer segmentation.
  • Customer Experience Enhancement: Enhance customer service and loyalty with data-driven campaigns and seamless omni-channel experiences, leveraging tech partnerships to innovate and increase marketing ROI.
  • Future Trends and Innovations: Explore AI-driven personalization and predictive analytics to shape retail marketing's future, leveraging tech advancements for differentiation and growth in the evolving retail landscape.

Event Partners

Mars United Commerce

Mars United Commerce is an independently owned global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.

Guest Speaker

Jocelyn Wong LinkedIn

Board Member at Mars United

Jocelyn Wong is recognized as a business strategist and architect who anticipates trends, creates new possibilities and leverages data to create long-term success. Her 25+ year career has included leadership roles in the consumer packaged goods space, a variety of retail formats, and in the fast growing on-demand delivery platform sector. She has led game changing product launches and initiatives across industries ranging from beauty to power tools. She has received numerous industry awards and prides herself on being a passionate, data obsessed Brand Building Innovator.

Jocelyn currently sits on the Board of Directors for 4 different companies spanning different industries and business models.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Michele Roney LinkedIn

EVP, Retailer CX at Mars United

Michele leads the Retailer CX business at Mars United, which helps retailers drive growth through marketing, customer experience design, and the creation, operationalization and monetization of retail media networks. A 32-year Martian with experience across retail marketing, media and promotion, she has led the ground-up development, management and support of retail media networks for Walmart Canada, The Hudson’s Bay Company, Lowe’s Home Improvement and 7-Eleven, and has also consulted with major retailers such as Dick’s Sporting Goods, Best Buy, Shoppers Drug Mart and Tractor Supply Company.

Michele earned her BFA from Michigan State University. She and her husband, Chris, love to spend time on their boat or walking with their dog, Peach. Michele also enjoys playing the flute in a local symphony.

Event Moderator

Jocelyn Wong LinkedIn

Board Member at Mars United

Jocelyn Wong is recognized as a business strategist and architect who anticipates trends, creates new possibilities and leverages data to create long-term success. Her 25+ year career has included leadership roles in the consumer packaged goods space, a variety of retail formats, and in the fast growing on-demand delivery platform sector. She has led game changing product launches and initiatives across industries ranging from beauty to power tools. She has received numerous industry awards and prides herself on being a passionate, data obsessed Brand Building Innovator.

Jocelyn currently sits on the Board of Directors for 4 different companies spanning different industries and business models.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Michele Roney LinkedIn

EVP, Retailer CX at Mars United

Michele leads the Retailer CX business at Mars United, which helps retailers drive growth through marketing, customer experience design, and the creation, operationalization and monetization of retail media networks. A 32-year Martian with experience across retail marketing, media and promotion, she has led the ground-up development, management and support of retail media networks for Walmart Canada, The Hudson’s Bay Company, Lowe’s Home Improvement and 7-Eleven, and has also consulted with major retailers such as Dick’s Sporting Goods, Best Buy, Shoppers Drug Mart and Tractor Supply Company.

Michele earned her BFA from Michigan State University. She and her husband, Chris, love to spend time on their boat or walking with their dog, Peach. Michele also enjoys playing the flute in a local symphony.

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Need help with something else?

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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