Today, in an almost post-pandemic world, people are inundated with communications and messaging. To keep patients engaged, healthcare organizations need to evolve their messaging. Examine how to provide focused messaging, address misinformation, and remain a trusted source of information. Hear how to get patients to keep their appointments and stay engaged in their healthcare journeys.
Within this session the speakers will cover hands on use cases of how leading healthcare systems leverage content and continued, consistent communications to drive engagement and trust. Especially in a world of miss-information and many different points of view.
BWG Connect and Hileman Group invite you to participate in an interactive discussion with your peers, exploring this shifting landscape.
As always, there will be no sales pitches and there is no cost to join.
Executive Director of Marketing Account Services at Cleveland Clinic
Sue manages fully integrated enterprise marketing plans, including robust advertising, digital marketing and community outreach tactics. She oversees all client marketing functions for Cleveland Clinic’s clinical institutes, Northeast Ohio community hospitals and family health centers.
President at Hileman Group
Tom leads an award-winning agency to deliver high-touch, data-driven marketing solutions for nationally ranked healthcare organizations. He applies more than 20 years of experience as a multi-industry expert in leveraging strategic insights for measurable engagement, business growth and success.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.