How to advertise on social in a cookieless world

Eastern Standard Time

Mar 29, 2021 12:00 pm1:00 PM 

Summary

How to advertise on social in a cookieless world

Google’s announcement that they will be removing third-party cookies will be a huge stress test for business readiness and resilience–especially in the advertising industry. As advertisers think through the digital transformation that has occurred over the past year, what does this mean as they look forward and navigate the new cookieless reality? How will brands compete in this new environment and make customer acquisition and retention a personal and meaningful experience? What new behavior patterns are likely to persist once the pandemic abates and which ones will become the norm after IDFA? Join us in this compelling discussion and learn how StitcherAds is using technology and data to help brands deliver personalized experiences based on customer behavior across channels.

March 29, 2021 at 12:00pm EST

There is no cost to join. There are no Sales Pitches.

This event is co-hosted by BWG Connect and StitcherAds.

Discussion Topics

  • How marketers should approach social ad targeting and measurement without third-party cookies.
  • What tactics are companies using to successfully personalize social ads for their customers.
  • How to approach the challenge of moving onto a new social media platform in the wake of Google's changes.

Event Partners

Guest Speaker

Conor Ryan

CIO and co-founder

Conor Ryan has spent the last 20 years innovating in media tech, designing and launching products to exploit emerging media channels. He has lead pan-European research teams and designed, developed, and launched media tech, including world-first solutions for Facebook, Instagram, Twitter, Pinterest, Snapchat, radio, and music. He has successfully delivered solutions for many of the world’s leading brands, including Unilever, Expedia, TripAdvisor, Airbnb, Marriott, Marks & Spencer, and JD Sports, as well as agencies including MEC, Performics, and Havas. A highlight would have been the launch of WaterWorks by Unilever CMO Keith Weed at Cannes Lions.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

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Event Information

Mar 29, 2021 12:00 pm - 1:00 PM

Event format


BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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