How to advertise on social in a cookieless world
Google’s announcement that they will be removing third-party cookies will be a huge stress test for business readiness and resilience–especially in the advertising industry. As advertisers think through the digital transformation that has occurred over the past year, what does this mean as they look forward and navigate the new cookieless reality? How will brands compete in this new environment and make customer acquisition and retention a personal and meaningful experience? What new behavior patterns are likely to persist once the pandemic abates and which ones will become the norm after IDFA? Join us in this compelling discussion and learn how StitcherAds is using technology and data to help brands deliver personalized experiences based on customer behavior across channels.
March 29, 2021 at 12:00pm EST
There is no cost to join. There are no Sales Pitches.
This event is co-hosted by BWG Connect and StitcherAds.
CIO and co-founder
Conor Ryan has spent the last 20 years innovating in media tech, designing and launching products to exploit emerging media channels. He has lead pan-European research teams and designed, developed, and launched media tech, including world-first solutions for Facebook, Instagram, Twitter, Pinterest, Snapchat, radio, and music. He has successfully delivered solutions for many of the world’s leading brands, including Unilever, Expedia, TripAdvisor, Airbnb, Marriott, Marks & Spencer, and JD Sports, as well as agencies including MEC, Performics, and Havas. A highlight would have been the launch of WaterWorks by Unilever CMO Keith Weed at Cannes Lions.
CEO at BWG Strategy LLC
BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.