How Food & Beverage Brands are Creating Customer-First Digital Experiences

Feb 4, 2021 2:00 pm3:00 PM 

Summary

The shift to digital commerce over the past year has many food and beverage brands looking for ways to not only capitalize on the DTC trend, but also create new customer-first digital experiences that provide them with a truer profile of the customer and their path to purchase via first party data.  Digital focused professionals understand the importance of collecting first party customer data for a multitude of reasons and new technology is enabling companies of all sizes to take back control of the customer journey. Join our discussion on how best-in-class brands are adapting to the ever-changing digital landscape.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and VTEX.

Discussion Topics

  • The eCommerce and DTC trends driving growth for food and beverage brands
  • Top challenges for launching a a DTC business in this space
  • The importance of controlling the customer journey
  • How to build the business case to gain enterprise buy-in
  • Real-World examples of brands that have successfully done it

Event Partners

Guest Speaker

Ben Hussey

Vice President Sales at VTEX

Ben Hussey is an e-commerce sales expert and the Vice President of Sales at VTEX, the first and only worldwide provider of fully-integrated end-to-end commerce, marketplace, and OMS. VTEX allows retailers and brands to grow through their own marketplaces and collaborate with third-party suppliers. They work with some of the largest brands in the world, including Sony, Walmart, Coca-Cola, Whirlpool, and more..

Before his time at VTEX, Ben worked as the Vice President of Global Sales at Elastic Path and the Vice President of Sales, Commerce, and Marketing at MyWebGrocer.

Event Moderator

No speakers are set for this event -- yet!

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Event Information

Feb 4, 2021 2:00 pm - 3:00 PM

Event format


BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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