How Fashion & Apparel Brands are Leveraging Amazon Pay to Increase DTC eCommerce Sales

Apr 12, 2021 3:00 PM4:00 PM EST

Event Description

Enabling DTC eCommerce growth is absolutely vital for brands in the fashion & apparel category. This conversation will focus on key components of any successful DTC experience that can ultimately improve the customer journey, increase conversion rates & improve sales. The strategies that will be discussed will be relevant for any brands selling products on their eCommerce site, but will mainly focus on tactics that fashion & apparel brands can implement.

Discussion Topics

  • Why 1st party customer data is absolutely vital for B2C brands
  • Today’s challenges for fashion & apparel brands
  • Check conversion rate optimization strategies that any brand can implement
  • How to build consensus and enterprise buy-in for prioritizing your DTC eCommerce site
  • Key lessons learned from brands that are successfully gaining DTC eCommerce traction with new & returning customers

Event Partners

Amazon Pay

Amazon Pay is an online payment service that makes checkout fast and secure for hundreds of millions of Amazon customers around the world.

Connect with Amazon Pay

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Vincent Azanza

Business Development at Amazon Pay

Experienced Account Manager with a demonstrated history of working in the wine and spirits industry.

JD Thomson

Account Executive at Amazon Pay

Experienced Sales Representative with a demonstrated history of working in the computer and network security industry.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Vincent Azanza

Business Development at Amazon Pay

Experienced Account Manager with a demonstrated history of working in the wine and spirits industry.

JD Thomson

Account Executive at Amazon Pay

Experienced Sales Representative with a demonstrated history of working in the computer and network security industry.

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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