How Fashion & Apparel Brands are Leveraging Amazon Pay to Increase DTC eCommerce Sales

Apr 12, 2021 3:00 pm4:00 PM 

Summary

Enabling DTC eCommerce growth is absolutely vital for brands in the fashion & apparel category. This conversation will focus on key components of any successful DTC experience that can ultimately improve the customer journey, increase conversion rates & improve sales. The strategies that will be discussed will be relevant for any brands selling products on their eCommerce site, but will mainly focus on tactics that fashion & apparel brands can implement.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Amazon Pay and BWG Connect.

Discussion Topics

  • Why 1st party customer data is absolutely vital for B2C brands
  • Today’s challenges for fashion & apparel brands
  • Check conversion rate optimization strategies that any brand can implement
  • How to build consensus and enterprise buy-in for prioritizing your DTC eCommerce site
  • Key lessons learned from brands that are successfully gaining DTC eCommerce traction with new & returning customers

Event Partners

Guest Speaker

JD Thomson

Account Executive at Amazon Pay

Experienced Sales Representative with a demonstrated history of working in the computer and network security industry.

Vincent Azanza

Business Development at Amazon Pay

Experienced Account Manager with a demonstrated history of working in the wine and spirits industry.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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Event Information

Apr 12, 2021 3:00 pm - 4:00 PM

Event format


BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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