How Fashion & Apparel Brands are Leveraging Amazon Pay to Increase DTC eCommerce Sales

Apr 12, 2021 3:00 pm4:00 PM EST

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Event Description

Enabling DTC eCommerce growth is absolutely vital for brands in the fashion & apparel category. This conversation will focus on key components of any successful DTC experience that can ultimately improve the customer journey, increase conversion rates & improve sales. The strategies that will be discussed will be relevant for any brands selling products on their eCommerce site, but will mainly focus on tactics that fashion & apparel brands can implement.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Amazon Pay and BWG Connect.

Discussion Topics

  • Why 1st party customer data is absolutely vital for B2C brands
  • Today’s challenges for fashion & apparel brands
  • Check conversion rate optimization strategies that any brand can implement
  • How to build consensus and enterprise buy-in for prioritizing your DTC eCommerce site
  • Key lessons learned from brands that are successfully gaining DTC eCommerce traction with new & returning customers

Event Partners

Guest Speakers

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Vincent Azanza

Business Development at Amazon Pay

Experienced Account Manager with a demonstrated history of working in the wine and spirits industry.

JD Thomson

Account Executive at Amazon Pay

Experienced Sales Representative with a demonstrated history of working in the computer and network security industry.

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Vincent Azanza

Business Development at Amazon Pay

Experienced Account Manager with a demonstrated history of working in the wine and spirits industry.

JD Thomson

Account Executive at Amazon Pay

Experienced Sales Representative with a demonstrated history of working in the computer and network security industry.

Request the Full Recording

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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