How Brawny, Angel Soft, and Georgia-Pacific Market to the Algorithm to Win on Amazon

Oct 31, 2024 12:00 PM1:00 PM EST

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Here's what we talked about

  • Strategies for generating momentum on Amazon
  • Boosting organic product rankings to optimize ad spend
  • How the shifting digital shelf impacts ad spend
  • Driving product relevance to strengthen the digital shelf
  • Best practices for collaborating with influencers to make products retail ready in 30 days

Event Partners

ProductWind

ProductWind is the only retail influencer marketing platform that helps enterprise brands drive social content, SEO and reviews to ramp online retail sales faster. ProductWind is trusted by the hundreds of the world's top brands including Panasonic, Scotts, Unilever, and Poly.

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Guest Speakers

Tim Wilson

Tim Wilson LinkedIn

Chief Revenue Officer at ProductWind

Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional focused on helping the world’s largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce sales for brands.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Michelle Boisvert LinkedIn

Shopper Marketing And Media, Amazon at Georgia-Pacific

Event Moderator

Tim Wilson

Tim Wilson LinkedIn

Chief Revenue Officer at ProductWind

Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional focused on helping the world’s largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affiliate Partner at Pattern, guiding partnerships and driving global eCommerce sales for brands.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Michelle Boisvert LinkedIn

Shopper Marketing And Media, Amazon at Georgia-Pacific

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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