From First Contact to Loyal Advocate: Transformative Tactics for Amplifying Customer Lifetime Value

Jun 12, 2024 12:00 PM1:00 PM EST

Register

Event Description

Creating delightful customer experiences is all about trust and personalization. Striking a balance between risk and optimization is key to fostering customer loyalty. An example can be: providing swift refunds for returns and ensuring seamless experiences, even in the face of challenges.

Insights across the customer journey help with this. As customers interact with your website, and participate in the many stages of the digital shopping experience (from pre-purchase activity like creating an account, logging in, adding cards to checkout and post-purchase actions like claiming a chargeback or requesting a return / refund), customer data accrues. Join us as we do a deep dive into this customer data and which ML systems can use to identify anomalies in behavior indicative of malicious activity

BWG Connect, BigCommerce & Signifyd invites you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Intelligent AI platform to build personalized shopper journeys.
  • Key strategies of CLV we'll discuss
    • Attract new shoppers and incentivize purchase frequency with promotions
    • Streamline order review for consistent, accurate and fast fulfillment
    • Flexible returns and refunds

Event Partners

Signifyd

Signifyd's ecommerce fraud protection platform has 3 services for companies: revenue protection, abuse prevention & payment compliance.

BigCommerce

BigCommerce is a leading Open SaaS ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove and Vodafone.

Connect with BigCommerce

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Ryan Klocke LinkedIn

Senior Director, Customer Success at Signifyd

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Ryan Klocke LinkedIn

Senior Director, Customer Success at Signifyd

Fill out to Register

Please provide your information and we will be in touch!

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram