From Data to Dollars: Transforming Customer Experience with AI and Insights

VIP Dinner - Boston, MA (Venue disclosed upon registration)

Dec 10, 2024 6:00 PM8:30 PM EDT

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Event Description

As organizations compete primarily on CX, improving interactions in real-time is a competitive advantage. Even though the data required to fuel decision making has never been more extensive, it’s never been so siloed, in fact the average marketing technology stack includes 12 different systems from email marketing to CRM, each collecting data yet rarely talking to each presenting a challenge to managing, integrating, and scaling efforts.

Data is a key asset for digital transformation and delivering engaging experiences, but marketers are struggling to go beyond analytics to improve marketing activations and drive outcomes.

Join us for a discussion on the role that data plays in digital experience – from powering AI to delivering actionable insights that allow teams to deliver precision marketing and evolve experiences that not only engage and convert your audiences, but drive revenue for your business.

BWG Connect, Velir & Sitecore invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

Discussion Topics

  • Data empowers marketing teams to make informed decisions, optimize campaigns, and drive specific outcomes such as higher conversion rates, customer retention, and lifetime value.
  • Data-driven strategies increase ROI by enabling real-time campaign adjustments, A/B testing, and targeting refinement that align marketing efforts directly with business growth.
  • Discuss how AI can analyze and understand customer behavior in real time to personalize the journey at every touchpoint and inform the evolution of digital customer experience.
  • Address the importance of clean, structured data in producing accurate insights. AI's effectiveness relies on high-quality data; without it, personalization efforts can backfire, eroding trust and revenue potential.

Event Partners

Velir

Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.

Sitecore

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Corey Caplette LinkedIn

Chief Technology Officer at Velir

Corey Caplette is the Chief Technology Officer at Velir where is responsible for guiding the technology vision and road-map that allows Velir to bring outstanding execution and modern implementation practices to our broad range of clients.

Heather Polen LinkedIn

Global VP, Customer Transformation at Sitecore

Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Corey Caplette LinkedIn

Chief Technology Officer at Velir

Corey Caplette is the Chief Technology Officer at Velir where is responsible for guiding the technology vision and road-map that allows Velir to bring outstanding execution and modern implementation practices to our broad range of clients.

Heather Polen LinkedIn

Global VP, Customer Transformation at Sitecore

Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.

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Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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