From Concept to Conversion: Navigating AI in Today's Content Lifecycle

VIP Dinner - San Diego, CA (Content Marketing World)

Oct 21, 2024 6:30 PM9:00 PM PST

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Here's what we talked about

  • Aligning Marketing Strategies with Business Goals Amid Current Trends and Challenges:
    • Explore how marketing strategies can stay effective and aligned with business objectives despite evolving trends and challenges.
  • Leveraging AI for Greater Efficiency and Personalization in Content Creation:
    • Discuss how AI can help marketers do more with less by enhancing content creation, personalization, and scalability.
  • Best Practices for Integrating DAM with MarTech for Scalability and Efficiency:
    • Examine how seamless integration between Digital Asset Management (DAM) systems and other MarTech solutions can improve scalability and operational efficiencies.
  • Balancing AI Capabilities with Human Creativity for Effective Campaigns:
    • Understand how to blend AI-driven content creation with human insights to maintain campaign authenticity and effectiveness.
  • Managing Content Organization and Agility in an AI-Driven Environment:
    • Address the importance of organizing, maintaining, and ensuring the findability of content as AI accelerates content creation, emphasizing the need for content agility and effectiveness.

Event Partners

Velir

Velir designs and develops enterprise websites and digital marketing solutions through expertise in Sitecore, AEM, Drupal, Optmizely, and other leading technology partners.

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

Connect with Acquia

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Matt Krebsbach LinkedIn

Senior Vice President, Thought Leadership & Brand Awareness at Acquia

Matt is an award-winning marketing leader with 25 years of experience helping organizations build go-to-market strategies to manage and master their marketplaces. Currently serving as SVP of Thought Leadership & Brand Awareness at Acquia, he has a proven track record aligning teams to drive visibility, customer acquisition, and revenue growth. His diverse experience includes leadership of global corporate communications programs, corporate development and strategy initiatives, working with and for some of the world’s biggest companies, and emerging and challenger brands. Known as a constantly curious, data-driven storyteller, his work is characterized by a blend of critical thinking and empathy to help diverse audiences understand the role and impact of technology as a catalyst for commercial and social impact.

Jill Grozalsky Roberson LinkedIn

Senior Vice President, Marketing at Velir

Jill Grozalsky Roberson is an award-winning digital marketer with expertise in omnichannel marketing strategies, testing, personalization and maximizing marketing technology investments. As SVP of Marketing, Jill oversees Velir’s marketing program and the practice dedicated to crafting and implementing digital marketing strategies for Velir’s client portfolio.

James Early LinkedIn

Vice President, Client Strategy at Velir

With over 20 years of experience, James has a proven track record of navigating the space between organizational goals and audience needs in the mission-driven space—from contemporizing brands for organizations like the Brookings Institution, to ensuring that broad portfolios of work are unified within one digital platform for foundations such as Pew Charitable Trusts, to partnering with advocacy organizations like Physicians for Human Rights to ensure that the impact of their work is leveraged to drive donations. Setting clients and teams up for success is fundamental to James' engagements.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Matt Krebsbach LinkedIn

Senior Vice President, Thought Leadership & Brand Awareness at Acquia

Matt is an award-winning marketing leader with 25 years of experience helping organizations build go-to-market strategies to manage and master their marketplaces. Currently serving as SVP of Thought Leadership & Brand Awareness at Acquia, he has a proven track record aligning teams to drive visibility, customer acquisition, and revenue growth. His diverse experience includes leadership of global corporate communications programs, corporate development and strategy initiatives, working with and for some of the world’s biggest companies, and emerging and challenger brands. Known as a constantly curious, data-driven storyteller, his work is characterized by a blend of critical thinking and empathy to help diverse audiences understand the role and impact of technology as a catalyst for commercial and social impact.

Jill Grozalsky Roberson LinkedIn

Senior Vice President, Marketing at Velir

Jill Grozalsky Roberson is an award-winning digital marketer with expertise in omnichannel marketing strategies, testing, personalization and maximizing marketing technology investments. As SVP of Marketing, Jill oversees Velir’s marketing program and the practice dedicated to crafting and implementing digital marketing strategies for Velir’s client portfolio.

James Early LinkedIn

Vice President, Client Strategy at Velir

With over 20 years of experience, James has a proven track record of navigating the space between organizational goals and audience needs in the mission-driven space—from contemporizing brands for organizations like the Brookings Institution, to ensuring that broad portfolios of work are unified within one digital platform for foundations such as Pew Charitable Trusts, to partnering with advocacy organizations like Physicians for Human Rights to ensure that the impact of their work is leveraged to drive donations. Setting clients and teams up for success is fundamental to James' engagements.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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