Evolving Trends in Content Strategy and AI for E-commerce in 2025

VIP Dinner - New York City, NY

Dec 4, 2024 6:00 PM8:30 PM EDT

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Here's what we talked about

  • 2025 Planning for eCommerce Success
    • Preparing your content strategy for shifting consumer behaviors
    • Anticipating market shifts in eCommerce and digital engagement
    • Maximizing return on investment with intelligent asset management
  • AI-Powered Content and Digital Asset Management
    • Practical AI applications for optimizing image and video content
    • Enhancing searchability and personalization with AI-driven tools
    • Using AI to streamline operations and improve time-to-market
  • Holiday Season Takeaways and Evolving Trends
    • Key 2024 insights and best practices for high-impact visuals
    • Reducing costly returns with better product imagery
    • How high-quality visuals can boost conversions and engagement
  • Building a Single Source of Truth for Content
    • Using DAM for consistent branding across all channels
    • Breaking down silos to ensure cohesive, on-brand experiences
    • The role of metadata in tracking and organizing assets
  • Optimizing eCommerce Experiences Across Channels
    • Tailoring visuals for different audiences and platforms
    • Personalization strategies for enhanced customer engagement
    • Balancing promotional content with a cohesive brand experience

Event Partners

Cloudinary

Cloudinary provides cloud-based image and video management services. It enables users to upload, store, manage, manipulate, and deliver images and video for websites and apps.

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Timothy Tran LinkedIn

Senior Solutions Engineer at Cloudinary

Timothy Tran is a member of the esteemed Cloudinary Solution Engineering team. Earning the Cloudinary sales accolade "Pushing Beyond the URL" for their engineering and demonstration of dynamic and intuitive image and video automation solutions, Timothy has a vast wealth of experience in both SaaS and non SaaS technologies accrued from their career in tech that spans over a decade across many industries.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Timothy Tran LinkedIn

Senior Solutions Engineer at Cloudinary

Timothy Tran is a member of the esteemed Cloudinary Solution Engineering team. Earning the Cloudinary sales accolade "Pushing Beyond the URL" for their engineering and demonstration of dynamic and intuitive image and video automation solutions, Timothy has a vast wealth of experience in both SaaS and non SaaS technologies accrued from their career in tech that spans over a decade across many industries.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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