End to End Marketing Automation/Personalization Platforms: Customer Data to Content to Conversion

Oct 12, 2020 4:30 pm5:30 PM 

Summary

BWG Connect invites you to participate in an interactive discussion with IT professionals. Hear from your peers concrete lessons learned and real-world challenges faced.

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by BWG Connect and Contagious Content.

Discussion Topics

Ad agency outlook Q&A with Alan Schulman who is currently the Founder at Contagious Content, a brand creative & content marketing consultancy. Previously Alan was the Chief Creative Officer at Deloitte Digital.
Given his prior experience, Alan will be able to share detailed perspectives on the outlook for ad agencies over the next 24 months.
Sentiment perspectives on the agency holding companies (WPP, IPG, Omnicom) - which holding company would you be the most optimistic on & why?
Views on the ongoing battle between the consultancies & agency holding companies - where are the consultancies eating into holding company revenues (New Digital Product & Service Development, Mid Funnel Content Creation & Operations, Marketing Services, Programmatic, etc.)?
Sentiment perspectives on Sir Martin Sorrell’s new co (S4 Capital) - how would you characterize your level of optimism on their business?.
Views on the brand "in-housing" trend - how great of a risk factor is it for agencies? Has it slowed in the COVID-19 environment that we are in today?

Event Partners

Guest Speaker

Alan Schulman

Founder / Chief Creative Officer / Board Advisor at Contagious Content

Brand Creative & Content Marketing Specialists - We consult brand marketers in the development of new creative and content for campaigns & digital experiences, in-house agency and content organizational models, more efficient content operations and data driven creative automation opportunities. We also Advise Content-centric MarTech Saas Platforms on how to ensure more emotional creative delivery at scale with enterprise clients, agency partners and in-house content creators.

Event Moderator

Bill Williams

CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

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Event Information

Oct 12, 2020 4:30 pm - 5:30 PM

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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