Digital Velocity: Micro Strategies to Overcome Macro B2B Problems

VIP Dinner - Chicago, IL

Feb 6, 2025 6:00 PM8:30 PM CDT

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Here's what we talked about

  • Proven Ways to Overcome Inflationary Pressures, Budget Constraints, Monolithic Architectures, and Rapid Change
    • We'll adaptive strategies such as dynamic pricing, cost optimization through automation, and modular technology adoption to counter economic and operational challenges. Leverage agile frameworks and cross-functional collaboration to ensure resilience and scalability in an era of uncertainty.
  • Peer-to-Peer Insights on How to Achieve Efficient, Scalable Growth
    • Foster collaborative knowledge-sharing among industry leaders to identify actionable strategies for sustainable scaling. Discuss methodologies like resource sharing, network effects, and tech-driven innovations to amplify growth efficiently.
  • Outcome-Driven B2B Tech Strategies that Focus on Every Aspect of Operations, Top-Down and Left-to-Right
    • How to implement integrated technology solutions that address strategic goals across leadership, operations, and customer touchpoints. Ensure end-to-end alignment by leveraging data-driven insights to harmonize operations and customer engagement.
  • Mapping the Path to a Successful Future and Finding Incremental Wins Along the Way:
    • How to develop a clear internal vision supported by measurable milestones to align short-term achievements with long-term objectives. Prioritize adaptive roadmaps that allow flexibility and incremental wins to build momentum toward larger goals.
  • Accelerating Speed to Market with AI Agents
    • By leveraging AI-driven agents to automate repetitive tasks, enhance decision-making, and streamline product development cycles it can free up time for innovation. Integrate AI seamlessly into workflows to achieve faster iterations, improved accuracy, and rapid delivery without compromising innovation.

Event Partners

Sitecore

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.

Icreon

For 25 years, Icreon® has been trusted by industry leaders to deliver digital strategies and technology solutions that create lasting business value across the customer journey. Drawing on over two decades of experience and deep industry knowledge, Icreon provides expertise in experience transformation, digital product innovation, digital commerce, and data and artificial intelligence.

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

John Wanek LinkedIn

Senior Vice President of Growth at Icreon

John Wanek, Senior Vice President of Growth at Icreon, partners with B2B organizations to deliver tailored solutions in Experience Transformation, Commerce, Digital Products, and Data & AI. With a strong background in building strategic partnerships and driving impactful outcomes, John is dedicated to helping clients overcome challenges and achieve their goals. His collaborative approach ensures businesses are equipped with the tools and strategies needed to thrive in a rapidly evolving digital landscape.

Jordan Katz LinkedIn

COO - Americas at Sitecore

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

John Wanek LinkedIn

Senior Vice President of Growth at Icreon

John Wanek, Senior Vice President of Growth at Icreon, partners with B2B organizations to deliver tailored solutions in Experience Transformation, Commerce, Digital Products, and Data & AI. With a strong background in building strategic partnerships and driving impactful outcomes, John is dedicated to helping clients overcome challenges and achieve their goals. His collaborative approach ensures businesses are equipped with the tools and strategies needed to thrive in a rapidly evolving digital landscape.

Jordan Katz LinkedIn

COO - Americas at Sitecore

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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