Creating a Winning Strategy with Amazon Marketing Cloud and DSP
Oct 30, 2024 1:30 PM - 2:30 PM EST
Running a full mix of Amazon Advertising can increase conversions significantly -- and when combining Amazon Marketing Cloud and Amazon DSP, you have the ability to fully transform your advertising strategy. Although offering impressive reach and targeting, DSP can present challenges when measuring the efficiency of display ads, particularly in the top and middle of the funnel. Understanding the full impact of your Amazon campaigns requires advanced strategies, smart spending, and a focus on incrementality.
Amazon Marketing Cloud provides the critical measurement tools needed to solve these challenges, offering actionable insights that help advertisers maximize the value of Amazon DSP. Discover how to optimize your Amazon media plan, measure the effectiveness of every stage of the funnel, and boost your return on ad spend. In this session, we’ll discuss the key elements and full-funnel marketing tactics you can implement to see better ROI on your Amazon marketing campaigns.
BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
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Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Marketplace Advertising at Blue Wheel
Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director of Marketplace Advertising at Blue Wheel
Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
