C-Suite Q&A with Mark Zagorski, CEO of DoubleVerify

Nov 19, 2021 10:00 am11:00 AM EST


DoubleVerify is a software platform for digital media measurement, data, and analytics. Mark has been the CEO since July of 2020.

Join our upcoming 60-minute interactive Q&A C-Suite event.


What is BWG Strategy? BWG Strategy is an investment research platform for institutional investors. BWG’s coverage universe spans 500+ of the most disruptive & well-known publicly traded companies across TMT, consumer, retail, finance & solar.

Discussion Topics

  • Q&A with Mark Zagorski, CEO of DoubleVerify (DV). DoubleVerify specializes in brand safety, ad fraud, and ad quality and conducts digital media measurement, data, and analytics.
  • How should people be thinking about the DoubleVerify growth story - walk us through what has evolved over the past 12 months and what people should be thinking about moving forward
  • Updates on ad fraud trends across media types (digital, CTV, etc.) in the past 3-6 months & what opportunities it presents for DV
  • Views on the competitive landscape and DoubleVerify's positioning vs. Integral Ad Science, Moat & others
  • What is the core valuation proposition of DoubleVerify? What problems do you solve for advertisers and publishers?
  • Adoption outlook - current & future - of DoubleVerify's product set (Authentic Ad - Fraud/Brand Safety/Viewability, Authenticated Attention, Pinnacle, Custom Contextual, etc.)... what is the TAM for each product segment?
  • Thoughts on recent & future internet privacy changes (IDFA, cookies) - how do they positively/negatively impact DoubleVerify's business?
  • Updates on DV's Meetrics acquisition - what are the synergies between DV and Meetrics? How does this help drive international growth?
  • Updates on DV's recent OpenSlate acquisition - what was the rationale for adding these assets?
  • What do you believe are the most misunderstood things about DoubleVerify's business and how would you address those misunderstandings?

Event Partners

Guest Speaker

Mark Zagorski

CEO of DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media.

Event Moderator

Brad Lyons

Head of Primary Research at BWG Strategy

BWG’s network brings together the best experts to create unmatched primary research, develop unique Insight Reports and to Connect mutually interested parties.

Please enter your information below to request a copy of the post-event written summary or recording.

Event Information

Nov 19, 2021 10:00 am - 11:00 AM EST

Event format

Interactive Q&A Featuring Mark Zagorski, where investors will be able to ask pertinent questions related to DoubleVerify’s business outlook.


What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopeusercartphone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram