There’s been a lot for marketers to lament in the past year—and the imminent reduction in access to third-party identifiers (3PIDs) is part of it.
Join us for this virtual panel discussion as we address the key issues facing marketers in the face of a cookieless world, plus how they can continue to scale digital marketing—without worrying about 3PIDs.

BWG Connect & Adobe invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• How the loss of 3PIDs impacts the way brands collect, onboard, organize and activate customer data (and why your holistic customer view is at stake).
• How the martech stack needs to evolve across strategy, technology, data and process to succeed in a world without 3PIDs.
• How brands can build these capabilities through a phased approach—including near-term and long-term wins.