Best Practices for Advertising on Amazon in 2022

VIP Dinner - New York City

May 18, 2022 6:00 pm9:00 PM EST

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Event Description

Join us to learn how to create, execute, optimize, and measure a full-funnel advertising strategy on Amazon. Get tips from a team of expert Amazon advertisers on how to think strategically about optimizing your business on Amazon and reach your customers at every stage of their customer journey.

Whether you’re a new seller or a well-established vendor, you will come away from the conversation with tactical knowledge to bring your advertising strategy up to the cutting edge.

BWG Connect & Media.Monks (Formerly Orca Pacific) invite you to participate in a networking & knowledge-sharing event with your peers.

As always, there will be no sales pitches and there is no cost to join.

There is Limited Seating Available and RSVP is Required! 

Discussion Topics

  • Budgeting best practices
  • Why you should be leveraging both DSP and Sponsored Ads together
  • Utilizing new marketing programs to stay ahead of your competition
  • Mapping the best Amazon funnel strategy for your brand
  • Prime Day and how to win post-Prime Day

Event Partners

Guest Speakers

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is a Sr. Business Development Manager, Performance eCommerce at Media.Monks, a full service agency that is primarily focused on Amazon. He has worked with several agencies on account and sales teams, honing his expertise as an Advising Account Executive for Amazon and an Account Executive for Yelp. He graduated from DePaul University with a bachelor’s degree in communications advertising and a minor in screenwriting.

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Mike Hilperts

Advertising Manager at Orca Pacific

With five years of Amazon experience, he began his eCommerce career with Google Ads, SEO and Paid Social. Equipped with expertise in Amazon PPC, as well as Amazon DSP, he joined the Orca team in March 2022. He graduated from University of Redlands in 2014 with a Bachelor’s in Visual & Media Studies.

Event Moderator

Mike Battista

Sr. Business Development Manager, Performance eCommerce at Media.Monks

Mike Battista is a Sr. Business Development Manager, Performance eCommerce at Media.Monks, a full service agency that is primarily focused on Amazon. He has worked with several agencies on account and sales teams, honing his expertise as an Advising Account Executive for Amazon and an Account Executive for Yelp. He graduated from DePaul University with a bachelor’s degree in communications advertising and a minor in screenwriting.

Tiffany Serbus-Gustaveson

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Mike Hilperts

Advertising Manager at Orca Pacific

With five years of Amazon experience, he began his eCommerce career with Google Ads, SEO and Paid Social. Equipped with expertise in Amazon PPC, as well as Amazon DSP, he joined the Orca team in March 2022. He graduated from University of Redlands in 2014 with a Bachelor’s in Visual & Media Studies.

Request the Full Recording

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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