B2B SaaS Success: How to Automate Sales Tax Compliance & Secure Your Recurring Revenue

VIP Dinner - New York City, NY

Dec 5, 2024 6:00 PM8:30 PM EDT

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Here's what we talked about

  • Sales Tax Compliance is Critical, Then Why is it Overlooked?
    • Many fast-growing SaaS companies place sales tax compliance low on their priority lists, viewing it as low ROI
    • Ignoring sales tax now can result in significant costs later—taxes out of pocket, penalties, fees, and interest. The average SaaS business loses 4.3% of revenue to non-compliance
  • The Growing Complexity of Sales Tax for SaaS Businesses
    • The global digital economy has prompted governments to shift tax policies
    • All 50 U.S. states and 80+ countries require remote sellers to collect sales tax
    • SaaS companies must navigate varied regulations: tax rates, thresholds, and how digital products like SaaS are taxed
  • Challenges in Sales Tax Compliance for SaaS
    • Businesses need to track their customers' locations, the taxation of their products, and whether they’ve hit sales thresholds
    • Managing tax collection, remittance, and filing can be overwhelming without proper tools
  • Why Automate Sales Tax Compliance?
    • Automating sales tax compliance simplifies the process, saving time and minimizing errors
    • Sales tax automation tools monitor transactions, apply correct taxes in real time, and keep up with ever-changing local regulations
    • Automation platforms also handle filing returns and remitting taxes to the right jurisdictions

Event Partners

Chargebee

Chargebee is the leading end-to-end revenue management platform for businesses employing a subscription model, supporting 6500+ customers globally.

Connect with Chargebee

Anrok

Anrok automates sales tax compliance across their clients financial stack, so they can grow their business in any market.

Guest Speakers

Ashley Goode LinkedIn

VP of Partnerships and Solution Strategy at Chargebee

Ashley leads Partnerships and Solutions Strategy at Chargebee, the leading subscription management and billing platform. She has over 15 years of experience in enterprise sales, success, and solutions across various industries and markets.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Will Ziesing LinkedIn

Partnerships Lead at Anrok

Will Ziesing leads partnerships and business development at Anrok, where he works with accounting firms, integration partners and VC/PE investors. Prior to joining Anrok, Will worked in software M&A and venture capital. He lives in NYC and enjoys exploring the city in his free time.

Event Moderator

Ashley Goode LinkedIn

VP of Partnerships and Solution Strategy at Chargebee

Ashley leads Partnerships and Solutions Strategy at Chargebee, the leading subscription management and billing platform. She has over 15 years of experience in enterprise sales, success, and solutions across various industries and markets.

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Will Ziesing LinkedIn

Partnerships Lead at Anrok

Will Ziesing leads partnerships and business development at Anrok, where he works with accounting firms, integration partners and VC/PE investors. Prior to joining Anrok, Will worked in software M&A and venture capital. He lives in NYC and enjoys exploring the city in his free time.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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