AI 101 for B2B eCommerce: From Basics to Business Impact

Oct 9, 2024 12:00 PM1:00 PM EST

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Here's what we talked about

  • Understanding AI Basics: What is AI and how can it enhance B2B eCommerce? 
  • Practical Applications: Leveraging AI for personalization, improving sales efficiency, automating complex processes, and guiding customers through their purchase journey. 
  • Customer Support & Adoption: Utilizing AI to support customer adoption and enhance their experience. 
  • Overcoming AI Challenges: Identifying and addressing common obstacles in AI implementation. 

Event Partners

OroCommerce

OroCommerce, developed by Oro Inc., is a B2B-focused commerce platform that enables complex sales processes for manufacturers, wholesalers, and distributors. OroCommerce is a complete solution that includes CRM and marketplace solutions with online storefronts optimized for the needs of B2B sellers including RFQ (request for quote) and CPQ (configure price quote).

Connect with OroCommerce

Hammer Commerce

Hammer Commerce is a company that provides eCommerce services for businesses of all sizes, including strategy, design, development, and marketing

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Itay Braverman LinkedIn

VP, Product Developemnt at OroCommerce

Itay Braverman is the Vice President of Product at OroCommerce, where he oversees product development and focuses on driving innovation through AI technologies.

Since joining OroCommerce over seven years ago, Braverman has held various leadership roles, including Global Director of Solution Engineering. His expertise in B2B commerce has been crucial in advancing the company’s AI-powered features, such as real-time segmentation and smart product recommendations.

His forward-thinking approach keeps OroCommerce at the forefront of B2B eCommerce.

Jody Pillard LinkedIn

Chief Revenue Officer at Hammer Commerce

Jody is the Chief Revenue Officer for Weidenhammer and oversees sales for the company, helping IT folks have less stress, more time, and get recognized more for their hard work. He holds a Bachelor of Science degree in Information Science & Technology, Integration and Application from Penn State University.

Jody joined Weidenhammer in 2005 and has had the opportunity to take on new sales roles over his time with the organization. Starting his career as a Sales Associate and working his way up to Account Manager, Sales Manager, Sales Director, and finally Chief Revenue Officer, he believes in the goodness in people and is relentlessly optimistic.

Matt Putnam

Managing Director at Hammer Commerce

Matthew Putnam is Director of Hammer Commerce and is responsible for the delivery and execution of eCommerce implementation projects and managed support services. Matthew has been in the software development and technology fields for over two decades and has driven solutions for organizations that range from startup to enterprise Fortune 500 companies.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Itay Braverman LinkedIn

VP, Product Developemnt at OroCommerce

Itay Braverman is the Vice President of Product at OroCommerce, where he oversees product development and focuses on driving innovation through AI technologies.

Since joining OroCommerce over seven years ago, Braverman has held various leadership roles, including Global Director of Solution Engineering. His expertise in B2B commerce has been crucial in advancing the company’s AI-powered features, such as real-time segmentation and smart product recommendations.

His forward-thinking approach keeps OroCommerce at the forefront of B2B eCommerce.

Jody Pillard LinkedIn

Chief Revenue Officer at Hammer Commerce

Jody is the Chief Revenue Officer for Weidenhammer and oversees sales for the company, helping IT folks have less stress, more time, and get recognized more for their hard work. He holds a Bachelor of Science degree in Information Science & Technology, Integration and Application from Penn State University.

Jody joined Weidenhammer in 2005 and has had the opportunity to take on new sales roles over his time with the organization. Starting his career as a Sales Associate and working his way up to Account Manager, Sales Manager, Sales Director, and finally Chief Revenue Officer, he believes in the goodness in people and is relentlessly optimistic.

Matt Putnam

Managing Director at Hammer Commerce

Matthew Putnam is Director of Hammer Commerce and is responsible for the delivery and execution of eCommerce implementation projects and managed support services. Matthew has been in the software development and technology fields for over two decades and has driven solutions for organizations that range from startup to enterprise Fortune 500 companies.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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