December 1, 2022
Empowering Growth With Brand Control

Join Aaron Conant in today’s episode of The Digital Deep Dive as he chats with Whitney Gibson of Vorys eControl and Blake Burrus of Precision eControl about brand control strategies to drive growth. Together, they discuss data analytics strategies for channel control, addressing channel disruptors to drive brand growth, and the ideal KPIs to maximize revenue.

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November 28, 2022
Achieving Business Goals and Optimizing Shopping Experiences With a Composable Commerce Approach

With rapid advancements in consumer demands and eCommerce trends, businesses need to develop innovative and adaptable approaches to identify and solve use cases.

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November 24, 2022
Building Out Your Digital Organization

Tune in to this episode of The Digital Deep Dive as Aaron Conant chats with John Feather, Senior Consultant at HHF Strategy, about building a digital organization. John discusses how to drive digital change in a business, tips for adopting new technology to streamline digital operations, and adapting to rapid advancements in the eCommerce space. 

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November 21, 2022
Physical Retail’s Not Dead: How Brands Are Using Technology To Elevate In-Store Experiences

In 2012, most people thought that physical retail was dead. In 2016, an Atlantic article talked about the retail apocalypse and emphasized the tragedy of store closings. Today, everyone is talking about the metaverse and our transition into the digital world.

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November 17, 2022
Understanding the Multiple Amazon Data Streams With Sreenath Reddy

In today’s episode of The Digital Deep Dive, Aaron Conant talks with Sreenath Reddy, Founder of Intentwise, about leveraging Amazon data sets to optimize marketing and ad campaigns. Sreenath discusses the factors influencing Amazon ad performance, the importance of combining retail and media strategies, and how to manage multiple data sets. 

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November 14, 2022
Net-Zero Construction: Costs, Considerations, and Methods

With the increase in carbon emissions from conventional energy sources, net-zero construction methods such as solar and renewable energy have become imperative to commercial building and residential home functions. Several US states have initiated mandates requiring large corporations and federal buildings to implement energy management practices to offset emissions.

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November 11, 2022
Amazon Inventory and PO Update With Corey Apirian

Tune in to this episode of The Digital Deep Dive as Aaron Conant sits down with Corey Apirian, CEO of Davinci Micro Fulfillment, to analyze Amazon inventory and fulfillment trends. Together, they talk about how brands can prepare for Q4 during inventory shortages, opportunities and risks for the future of Amazon, and holistic eCommerce approaches.  

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November 7, 2022
Developing a Consumer-Savvy Approach To Drive Sales

The rise in omnichannel marketing strategies has generated a new shopping paradigm where consumers have unlimited access to products and drive brand profitability based on their purchasing decisions. With customers impacting brand value and success, it’s crucial to develop business models that connect directly to the customer and shape their purchasing decisions and experiences.

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October 20, 2022
The Weekly Recap: TikTok, Amazon, and Shopify

In this episode of The Digital Deep Dive, Aaron Conant sits down with Rick Watson, CEO and Founder of RMW Commerce Consulting, to talk about supply chain and logistics trends. Rick explains how TikTok is entering the eCommerce supply chain, Amazon’s methods for liquidating inventory, and how brands should consider Shopify’s logistics strategy. 

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October 17, 2022
Improving the Customer Journey in the Retail Banking World

In a recent BWG Strategy survey, feedback was acquired from 77 US banking professionals across a spectrum of bank sizes and locations. They answered questions on the frequency of branch visits, the frequency of digital use, and their predictions for the next couple of years.

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