July 4, 2022
How to Successfully Prepare Your Brand for Amazon’s Peak Season Traffic

For most brands on Amazon, there are a few well-known times throughout the year when traffic spikes and sales soar. From Prime Day to holiday promotional events, these peak seasons can be critical to a brand’s long-term success. But, high increases in traffic and sales can also take their toll, leaving brands with out-of-stock products and overextended advertising budgets. 

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June 30, 2022
The Buy With Prime Episode With James Thomson

In today’s episode of The Digital Deep Dive, Aaron Conant talks with James Thomson, former Chief Strategy Officer at Buy Box Experts, to discuss developing an eCommerce strategy to outperform your competitors. James shares how DTC brands can maximize their fulfillment centers to compete with Amazon Prime sellers, the challenge of using Buy with Prime, and how to optimize shipping to your consumers.

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June 23, 2022
Fulfilling Orders and Customer Demands With Corey Apirian

In today’s episode of The Digital Deep Dive, join Aaron Conant as he talks with Corey Apirian, CEO of Davinci Micro Fulfillment, about adopting micro fulfillment services to meet customer demands. Corey explains how eCommerce fulfillment has evolved, how brands can adopt sustainable practices, and what brands should consider when utilizing Fulfillment by Amazon (FBA).

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June 20, 2022
How to Maximize Your Supply Chain Operations to Meet Consumer Demands

The supply chain industry is constantly evolving to meet the fast-paced consumer demands for fulfillment, shipping, and delivery. Third-party logistics companies (3PLs) are not always equipped to handle these demands, and many brands lose profit due to inconsistencies in their distribution networks.

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June 17, 2022
A Fresh Look at Retail Media Strategy With Kiri Masters

In this episode of The Digital Deep Dive, Aaron Conant joins Kiri Masters, Founder of Bobsled Marketing, to discuss creating a selling strategy to navigate retail media networks. Kiri reveals her tips for allocating retail media budgets, a common mistake brands make when trying to scale, and how her business uses Amazon Marketing Cloud (AMC) to create targeted ads. 

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June 15, 2022
How To Boost Your eCommerce Profits

It’s never been easier to stand up a professional eCommerce entity, but brands are finding it hard to make a dollar. The Wall Street Journal recently released an article stating that Amazon has posted its first quarterly loss since 2015, mainly due to supply chain issues, inflation, and a slump in online shopping. 

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June 13, 2022
The Future of Data Architecture: Why Postgres May Be Your Solution

Postgres aims to help teams build applications, protect data integrity, and manage data more efficiently. Although its core platform has been around for more than 30 years, the system is evolving to meet users’ needs. Postgres is now expanding from an open-source relational database to an enterprise-class platform.

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June 9, 2022
The Ever-Evolving State of Retail Media With Nich Weinheimer

In today’s episode of The Digital Deep Dive, Aaron Conant sits down with Nich Weinheimer, General Manager of Strategy and Commerce at Skai, to discuss navigating the shift in retail media. Nich covers some of the top challenges brands and retailers face across the eCommerce continuum, the benefits of investing in DSP, and how retailers can scale their businesses using display media.

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June 8, 2022
Getting the Most Value From Headless Commerce

The term “headless commerce” is gaining traction as people begin to see value in its maturity. The overriding advantages of headless commerce are apparent in a multi-storefront experience where you can blend a group of best-in-breed eCommerce, content management, and marketing technologies in a powerful way.

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June 6, 2022
How To Collect Data and Reach Consumers in the New Era of Cookieless Privacy

We’re already in a new era of digital privacy. A Forrester study showed that in 2019, 77% of US adults use at least one privacy tool online — and it’s not by default. The majority of consumers want more privacy and more control over their data online.

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