An Insider’s Look

Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age

October 1, 2020 | 2:00 PM – 3:00 PM EST


The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Global sales on the top online marketplaces – led by the United States, Europe, United Kingdom, Canada, Australia and Asia – have topped $2 trillion annually.  The world’s response to the COVID-19 pandemic has only accelerated adoption of online shopping in categories like home products.

This massive growth has brought with it numerous, multi-faceted and multi-layered challenges for the world’s manufacturers and brands, including disrupted distribution strategies, rampant unauthorized gray market sales, counterfeit goods, retail arbitrage, brand equity erosion and channel conflict, all of which can result in a poor consumer experience and decreased overall financial performance.

In this new era, brands must take proactive steps to better control where, how, and by whom their products are sold. In this webcast, Jordan Cohen, Brand Protection Manager for Delta Faucet Company, and Daren Garcia, partner at Vorys eControl, share business and legal strategies critical to controlling online marketplace sales to protect the consumer experience, preserve brand equity and improve both revenue and profit for today’s home products brands.

There is no cost to join. There are no Sales Pitches. No Service Providers.

This event is co-hosted by BWG Connect and Vorys eControl.

Discussion Topics

  • Review the latest market trends and dynamics
  • Forecast predictions for the future of online marketplaces and the implications for brands
  • Best practices for brand protection and growth
  • Holistic channel control strategies for hardware and home products brands
  • Share key implications and recommendations for consensus and enterprise buy-in
  • First-hand lessons learned in asserting greater control over online sales

Event Partner

Guest Speakers

Daren Garcia

Partner at Vorys eControl

Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.

Natalia Steele

Brand Protection & Litigation Attorney at Vorys eControl

As part of the Vorys eControl team, Natalia counsels businesses on issues related to e-commerce and online brand protection, combatting illegal online sales and developing legal claims against unauthorized online sellers.

Jordan Cohen

Brand Protection Manager at Delta Faucet Company

Delta Faucet Company was founded by Alex Manoogian in 1954, when we introduced the first ball valve single handle faucet. We're a member of the Masco Corporation family, proud to be a wholly owned subsidiary of one of the world's leading manufacturers of home improvement and building products.

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

October 1, 2020  |  2:00 - 3:00 PM EST

Event Format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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