An Insider’s Look
Brand Protection and Growth Strategies for Hardware and Home Products Companies in the eCommerce Age
October 1, 2020 | 2:00 PM – 3:00 PM EST
The one thing certain amidst rampant uncertainty is digital disruption of the hardware and home products industry. Online marketplaces have dramatically disrupted the way people shop, changing traditional retail patterns and creating a new competitive landscape. Global sales on the top online marketplaces – led by the United States, Europe, United Kingdom, Canada, Australia and Asia – have topped $2 trillion annually. The world’s response to the COVID-19 pandemic has only accelerated adoption of online shopping in categories like home products.
This massive growth has brought with it numerous, multi-faceted and multi-layered challenges for the world’s manufacturers and brands, including disrupted distribution strategies, rampant unauthorized gray market sales, counterfeit goods, retail arbitrage, brand equity erosion and channel conflict, all of which can result in a poor consumer experience and decreased overall financial performance.
In this new era, brands must take proactive steps to better control where, how, and by whom their products are sold. In this webcast, Jordan Cohen, Brand Protection Manager for Delta Faucet Company, and Daren Garcia, partner at Vorys eControl, share business and legal strategies critical to controlling online marketplace sales to protect the consumer experience, preserve brand equity and improve both revenue and profit for today’s home products brands.
| There is no cost to join. There are no Sales Pitches. No Service Providers. This event is co-hosted by BWG Connect and Vorys eControl. |
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Partner at Vorys eControl
Daren is a partner in Vorys eControl. His practice is focused on protecting companies’ brand value by helping them to control their online sales.
Brand Protection & Litigation Attorney at Vorys eControl
As part of the Vorys eControl team, Natalia counsels businesses on issues related to e-commerce and online brand protection, combatting illegal online sales and developing legal claims against unauthorized online sellers.
Brand Protection Manager at Delta Faucet Company
Delta Faucet Company was founded by Alex Manoogian in 1954, when we introduced the first ball valve single handle faucet. We're a member of the Masco Corporation family, proud to be a wholly owned subsidiary of one of the world's leading manufacturers of home improvement and building products.
Co-Founder at BWG Connect
Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
