Achieving the Ultimate Customer Experience Through Strategic Digital Asset Management
July 15, 2021 | 1:30 PM – 2:30 PM EST
As data and technology advance at breakneck speeds, consumers are increasingly adopting new tools and spreading their attention across numerous digital channels. As a result, customer experience has become intrinsically tied to the pursuit and consumption of digital content across every touchpoint.
Join us July 15th for an expert panel discussion as we dig into the subject of digital asset management. We will be joined by Scott Monroe, Senior Manager, Product Marketing at Adobe, and Lisa Hillier, TA Digital’s Senior Manager of Content Strategy & amp; SEO, to discuss how a sound content strategy can position you to deliver a great customer experience.
Hear from the experts and learn from real customer examples how a well-planned content strategy can allow your investment to stretch further, work harder for you, and deliver a seamless experience for your customers.
| BWG Connect, Adobe and TA Digital invite you to participate in an interactive discussion with your peers. As always, there will be no sales pitches and there is no cost to join. |
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Senior Product Marketing at Adobe
As a product marketing leader, Scott is focused on executing go-to-market strategies for Adobe Workfront. He spent the first 12 years of his career in healthcare marketing, including commercializing B2B analytics solutions for a Fortune 100 company. His background also includes brand and content marketing at a nationally-leading healthcare system.
Senior Manager of Content Strategy & SEO at TA Digital
Lisa Hillier leads the content experience at TA Digital, which encompasses content strategy, creation, SEO, and content production operations. She has 15+ years of management experience working across verticals with depth in business management, communications, and technology. Lisa enjoys using design thinking to co-create digital experiences with strategy, technology, and UX, by positioning content as the center of gravity. She has directed the day-to-day orchestration of content transformation across teams and projects for several of Fortune’s Global 500 companies, including Alphabet (Google), Canon, Costco, Walmart, and more.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
