Accelerate Your Organization Through Personalization for Anonymous Users

A Two-Part Series

October 15, 2020 | 12:00 PM – 1:00 PM EST

Summary

Personalization is more than a marketing buzzword. Success or failure depends largely on the execution details. There are three main types of users on your websites: known customers, unknown visitors, and anonymous users. Understanding the characteristics and differences between these types of users empowers your team to target them in a personalized manner.

PiSrc, Adobe, and BWG Connect invite you to Part One of a Two-Part Webinar Series with discussion practical, hands-on guidance to kickstart and accelerate your organization’s use of personalization using the Adobe Marketing Platform. In this session we focus primarily on the anonymous user: one whose identity is unknown, but whose characteristics and website behaviors are available. We will explore the opportunity that exists to personalize for the anonymous user through questionnaires and other technologies and techniques.

Discussion Topics

  • How to personalize for anonymous users
  • Segmentation vs. Personalization
  • Defining True Personalization
  • Common challenges (e.g., GDPR, CCPA, accessibility, understanding different types of users)
  • Strategy, tools, costs and benefits - ROI 
  • The art of building a questionnaire

Event Partners


There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by PiSrc, Adobe, and BWG Connect.

Guest Speakers

In Koo Kim

Managing Partner & Chief Solutions Architect at PiSrc

An Adobe Certified AEM Architect, In Koo helps customers realize true value from their marketing cloud platform investments. He is the Managing Director of PiSrc, a tech-forward firm specializing in Adobe platforms, enterprise applications, and AI leveraged smart solutions. Prior to PiSrc, In Koo was the lead Solutions Architect at EY’s national advisory digital practice. Contact In Koo at inkoo@pisrc.com

Event Moderator

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

Space is limited! Provide your information below and we will be in touch.

Event Information

October 15, 2020  |  12:00 PM - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after
BRINGING TOGETHER INFLUENTIAL EXECUTIVES AND SENIOR PROFESSIONALS

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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