Personalization is more than a marketing buzzword. Success or failure depends largely on the execution details. There are three main types of users on your websites: known customers, unknown visitors, and anonymous users. Understanding the characteristics and differences between these types of users empowers your team to target them in a personalized manner.
PiSrc, Adobe, and BWG Connect invite you to Part One of a Two-Part Webinar Series discussion with practical, hands-on guidance to kickstart and accelerate your organization’s use of personalization using the Adobe Marketing Platform. In this session we focus primarily on the anonymous user: one whose identity is unknown, but whose characteristics and website behaviors are available. We will explore the opportunity that exists to personalize for the anonymous user through questionnaires and other technologies and techniques.
|There is no cost to join. There are no Sales Pitches or Presentations. |
This event is co-hosted by PiSrc, Adobe, and BWG Connect.
Managing Partner & Chief Solutions Architect at PiSrc
An Adobe Certified AEM Architect, In Koo helps customers realize true value from their marketing cloud platform investments. He is the Managing Director of PiSrc, a tech-forward firm specializing in Adobe platforms, enterprise applications, and AI leveraged smart solutions. Prior to PiSrc, In Koo was the lead Solutions Architect at EY’s national advisory digital practice. Contact In Koo at firstname.lastname@example.org
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.