How Agencies Are Planning For The Future of Media

Winning Strategies For Advanced TV

September 23, 2020 | 2:00 PM – 3:00 PM EST


2020 has turned media plans upside-down. Channel and daypart mixes, especially in the area of advanced TV (CTV, OTT & Addressable TV), are changing rapidly.  With Publishers launching an avalanche of new streaming TV choices, consumers are reassessing their in-home video viewing behaviors, choices, budgets and providers.

Madhive and BWG Connect invite you to participate in a candid interactive industry discussion. Hear from your peers about concrete lessons learned and real-world challenges faced, as Marketers and Agency Partners are racing to keep up!

There is no cost to join. There are no Sales Pitches or Presentations.

This event is co-hosted by Madhive and BWG Connect.

Discussion Topics

  • Impact of Covid-19 on planning & buying: local vs regional vs national 
  • Best practices for developing optimal Channel & Daypart Mixes given today's dynamic
  • Direct-to-publisher vs trading video programmatically 
  • CTV/OTT budget outlook & trends
  • Leveraging data & technology to manage frequency, targeting, attribution & brand safety
  • Winners & Losers - publishers, platforms & data partners
  • How agencies are being viewed and utilized

Event Partner

Guest Speakers

Joseph Marino

Managing Partner at MadHive

Edward McLoughlin

Managing Partner at MadHive

Hugh Scallon

Managing Partner at MadHive

Lane Soelberg

Managing Partner at MadHive

Event Moderator

Aaron Conant

Co-Founder at BWG Connect

Aaron Conant is Co-Founder and Managing Director of BWG Connect, a networking and knowledge sharing group used by thousands of brands to collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1600 brands a year and hosting over 150 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Provide your information below and we will be in touch.

Event Information

September 23, 2020  |  2:00 PM - 3:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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