Connecting Merchants & Consumers Across the Globe

A Conversation with the World's Largest Digital Payment & Marketing Platform

June 29, 2020 | 12:00 PM – 1:00 PM EST


BWG Connect invites to you participate in an interactive discussion with Alibaba Group and Alipay. Alibaba is the world’s largest retail commerce company that operates online marketplaces connecting both consumers and merchants. Alibaba has over half a billion consumers and merchants with their own online storefronts across Alibaba’s platforms. They are a gateway for thousands of global brands, retailers and companies that sell to Chinese consumers.

This event is co-hosted by BWG Connect and Alibaba Group.

Alibaba owns the world’s largest e-commerce markets with 710M online shoppers. Its array of business units including, Tmall, Alipay and Fliggy,

Alipay has over 700 million active members and over 80% active mobile users.

This will be a robust conversation and discussion addressing:

  • Post COVID-19 - An overview of consumer online/offline markets
  • Trends in e-commerce consumer behaviors
  • How to Access Global Users
  • Enhancing your customer experience - Real time access to local deals, promotions and listings
  • Increasing in-store traffic and transaction volumes - Implementation of the right marketing tools
  • Simple Integration - Optimizing checkout conversion
  • Ensuring Fraud Protection, Data Privacy & Compliance
  • Holistic Digital Solutions to challenges merchant face

Guest Speakers

Rachel Wu

Head of Integrated Marketing, North America at Alibaba Group

Rachel joined Alibaba in year 2010, she was responsible for marketing and strategic partnership development for international markets at In year 2014, she focused on international government relations at Alibaba Group Public Affairs. In year 2017, she focused on globalization strategic development across business units among Alibaba eco-system, especially for European markets, at Alibaba Globalization Business in headquarter. She now is responsible for strategic partnerships & integrated marketing for North America markets at group level.

Shanshan Tang

Strategic Partnership and Integrated Marketing for Canada at Alibaba Globalization Business

Joined Alibaba in 2016, now based in Vancouver as lead of Alibaba Global Business in Canada, responsible for the strategic planning and implementation of the globalization of the Alibaba Group ecosystem in Canada.

Joanie Xie

Head of US at Ant Financial

Joanie Xie serves as Head of U.S. at Ant Financial Services Group where she is responsible for Ant’s overall business in the U.S. Joanie joined Ant Financial in 2014 and was a founding member of the U.S. office where she helped to form Ant’s U.S. strategy, build new products and establish various partnerships.  She was also a founding member of Ant’s Global Strategic Partners group, working with global tech giants and building key strategic partnerships, driving initiatives focused on growth across Ant’s portfolio of global e-wallets. 

Prior to joining Ant Financial, Joanie was Vice President in Goldman Sachs’ Investment Banking division where her expertise included M&A, IPOs, and other financing transactions in the technology, consumer and industrial space.

Event Moderator

Mike McCormack

Senior Vice President at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Space is limited! Provide your information below and we will be in touch.

Event Information

June 29, 2020 12:00 PM - 1:00 PM EST

Event format

Roundtable Layout
Featuring 20+ executives, where everyone can contribute, ask questions and learn from peers
On-Topic Discussions
Q&A format, moderated by BWG Connect with group interaction throughout
Make Connections
Opportunities to network before and after

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG Connect, in conjunction with BWG Strategy, has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

In addition, BWG Connect provides free consultations & specializes in helping brands of all sizes with their eCommerce planning and execution. Our team has decades of experience related to the eCommerce & retail ecosystem, and will take the time to understand your goals so that we can help you build a winning strategy that is curated specifically for your business. We have had 1x1 conversations with over 3,000 brands and have a real-time pulse on what digital strategies are successful and why. This in-depth knowledge allows our team to operate on the cutting edge and provide our clients with best -in-class guidance on how to win in the digital world.
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